The Mill moderates ‘Driving Innovation Through Emerging Tech with HBO’ at SXSW 2021

The Mill's Global Head of Emerging Technology, Boo Wong, will take to the virtual stage to moderate HBO's panel at SXSW Online.
Community March 11, 2021

Driving Innovation Through Emerging Tech with HBO

The entertainment landscape continues to evolve as consumer behavior and technology advance at a rapid pace. Brands are developing cutting-edge strategies that break through the cultural landscape to drive awareness, engagement, and advocacy. HBO continues to build on its legacy of innovation by utilizing emerging tech, like XR/AR/VR, wearables, and voice. Join HBO Marketing execs as they discuss harnessing emerging tech to support business goals using case studies: Lovecraft Country: Sanctum, a social VR experience that transported “travelers” into series-inspired escape rooms, art installations, puzzles, and a Janelle Monáe concert, developed by The Mill, and My Daemon, a first-of-its-kind entertainment app with wellness benefits that takes users on an immersive journey through the world of His Dark Materials, developed by Framestore.

Boo Wong, Global Head of Emerging Technology (The Mill)

Speakers :
Cathy Davenport Lee, VP of Interactive Design, HBO Program Marketing (WarnerMedia)
Dana Flax, VP of Program Marketing, HBO (WarnerMedia)
Emily Giannusa, VP of Program Marketing, HBO (HBO)
Sarah Milik, Director of Digital Production & Emerging Technology, HBO/Warner Media (WarnerMedia)


Tuesday, March 16th, 2021 8:15AM – 9:10AM PT | If you’re attending SXSW add it to your schedule here


Learn more about our collaboration with HBO on the social VR experience ‘Lovecraft Country: Sanctum’ here. Get in touch with our Mill Experience team on our contact page.