The Mill, MPC and Mikros Animation Paris welcomed the director of the association RoseUp for Pink October!

Community October 31, 2022

Since the beginning of October, our Parisian studios, The Mill Paris, Mikros Animation and MPC, have been involved in several initiatives for Pinktober, including a donation drive for the RoseUp organization. With more than 70 participants, €1526 was collected for the association that supports cancer patients from diagnosis through treatment and beyond. RoseUp director Isabelle Huet came to our Paris offices on Thursday, October 27th to meet our teams and present the association and its actions.

Thanks to the support of more than 70 people from across our studios, we raised €1486 for the association!

The association is located in Paris and Bordeaux and welcomes women with cancer in its locations, places to discuss and share their experience with others. They can also participate into workshops specially designed to address their daily problems. On the issue of returning to work, the association organises coaching to prepare for the difficulties after the disease and has recently developed the “Prix Rose de l’Entrepreneuse” (Rose entrepreneur award) , which rewards entrepreneurship with endowment, media coaching and personalised mentoring for one year.

The organization also defends patients’ rights with the public authorities. RoseUp is very active for the right to be forgotten (droit à l’oubli), which allows people with cancer to no longer – after a certain period of time – be charged extra premiums or refused loans by insurers and banks. It has also had an impact on the reimbursement of wigs and non-hormonal treatments for the effects of menopause that women with hormone-dependent cancers have to undergo.

The association publishes 2 women’s magazines a year, specialized for cancer patients. Just like other magazines, the topics covered are diverse, from gastronomy to beauty, fashion, travel … the only difference is that it is adapted to patients with advice on how to stay beautiful despite hair loss, maintain a sexual life despite the disease, or mitigate the side effects of treatment with little tips. Each year, 180,000 copies of the magazine are printed and distributed in the main cancer wards with the primary objective of restoring the confidence of women affected by the disease and enabling them to lead a normal life.

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