The Mill Paris is involved in the production and post-production of five installations for the Cité du Vin exhibition

“Renewing the scenography of the Cité du Vin in Bordeaux was a major challenge. We had to rethink the visitor experience in a more playful, immersive and fluid way while keeping some of the old devices in the tour. We wanted each installation to have its own personality to provide different emotions to the public, while still providing key information about wine. From the start, we got on very well with the Clémence Farrell agency and The Mill Paris team, who immediately understood our expectations and showed great finesse in the creation of both audiovisual and textual content. More specifically for the film "Le Vin à la conquête du monde" (When Wine Conquered the World), the final film is amazing. Whether in terms of audio or video with the paper cut-out style, the spectator is taken into a complete immersive show. The two scenographies, old and new, coexist very well together and enrich each other. From the first opinions of the visitors, I think it is a successful project. ”

“I have been working at the Cité du Vin in Bordeaux for 7 years and I was lucky enough to be involved in the cultural mediation and accessibility aspects of the project to renew the scenography. Cultural mediation means creating a link between what we want to tell the public and what they perceive. We have to constantly adopt the visitor's point of view and ask ourselves what they want to discover and how in order to find the right balance for the construction of their journey. Not too elitist or too vulgarised, our first ambition was to tell stories understandable to all, while adding a playful touch. 
With regard to the film "Le Vin à la Conquête du Monde" (When Wine Conquered the World) , the surveys carried out among visitors led us to modernise this device to make it less childish. The Mill Paris immediately understood our expectations and directors Nicolas Thépot and Bérangère Lallemant suggested to personify the wine so that it could tell its own story in an animated cut-paper film. We were immediately seduced by this idea because, in addition to being aesthetically pleasing, it brought sensitivity, poetry and emotion to the story without distorting its epic aspect.
The project to renew the permanent exhibition was a very big challenge because the schedules were very tight and we had to react quickly. The Mill Paris and the Clémence Farrell Agency understood and respected our deadlines. We really built everything together in a spirit of goodwill, respect and mutual enrichment. We had common ideas and desires and I think that today visitors can see our passion that animated us during this year of collaboration. Beyond the professional aspect, I had the chance to meet extremely creative, rigorous and lovely people. In my opinion, this project was a success in every way because the collaboration with the teams was very good and we managed to improve the experience of the visitors, who confirmed this as soon as we opened. ”