The Mill partners with The British Arrows to create an AR filter for its virtual awards ceremony

News March 25, 2021

We have partnered with the British Arrows to create an AR randomizer filter, allowing users to experience the thrill of awards night from their own homes. The filter, the brainchild of Mill Senior Designer Annie Keogh and Junior Developer Eleanor Edwards, was due to be used at last year’s awards, before the national lockdown forced the postponement of the event.

When the decision was taken to go ahead with a virtual event, the team had to make some changes to ensure that the randomizer was conducive to home use. Annie explains, “Usually there would be a bigger conception phase, but the idea of a randomizer came quite quickly to the team. Coming up with the awards took time, but we worked together and brainstormed, then were ready to go into the visuals, then the effects. We’ve added 3D arrows, lighting, sound design and animations when your award is revealed.”

In addition to creating the filter, we also have 7 shortlisted nominations:

You can read our interview with The British Arrows via their website and test out the filter for yourself by clicking here or visiting @millchannel, clicking the face filter icon and selecting ‘BritishArrowsFortune’.