The Mill Picks up two awards at the prestigious British Arrows

News March 26, 2021

Tate | Untold Stories

Last night The British Arrows held their first virtual awards ceremony. The event, hosted by well-known comedian Richard Ayoade, saw the innovation, bravery and artistry of British advertising celebrated.

Two of our projects took home an award – Tate ‘Untold Stories’, a project that brought to life iconic paintings through the use of AR, was awarded a gold arrow in the VR/ 360 / AR Experience category, while PlayStation ‘Feel the Power of Pro’ picked up a bronze award for Visual FX.

In addition to these wins, twenty-eight projects that we collaborated on also received awards:

  • Best Social Video – Operation Black Vote ‘Fake Views’ | Arrows Gold
  • Alcoholic Drinks – Sipsmith Gin ‘Mr. Swan’ | Arrows Gold
  • Food & Non Alcoholic Drinks – Burger King ‘Whopper of a Secret’ | Arrows Gold 
  • Best over 60 and up to & Including 90 Second – Guinness ‘The Purse’ | Arrows Silver
  • Alcoholic Drinks – Guinness ‘The Purse’ | Arrows Silver
  • Charity & Public Service – Operation Black Vote ‘Fake Views’ | Arrows Silver
  • Branded Entertainment – Carling ‘Pidgeons’ | Arrows Silver
  • Digital Services, Electronics & Computer Games – Amazon Alexa ‘Not Everything Makes the Cut’ | Arrows Bronze
  • Travel & Tourism – On The Beach ‘Everything’s Better On The Beach’ | Arrows Bronze
  • Entertainment Promotions – ITV ‘Television’ | Arrows Bronze
  • Food & Non Alcoholic Drinks – Pepsi ‘No Can Left Behind’ | Arrows Bronze
  • Integrated –  Guinness ‘Clear’ | Arrows Bronze
  • Alcoholic Drinks – Guinness ‘Clear’ | Arrows Bronze
  • Sound Design – PlayStation Now ‘The Fall’ | Craft Gold
  • Animation – Sipsmith Gin ‘Mr. Swan’ | Craft Gold
  • Costume / Wardrobe – Sipsmith Gin ‘Mr. Swan’ | Craft Gold
  • Production Design – Sipsmith Gin ‘Mr. Swan’ | Craft Gold
  • Cinematography – PlayStation ‘Feel the Power of Pro’ | Craft Gold
  • Editing – Guinness ‘The Purse | Craft Silver
  • Achievement in Production – PlayStation ‘Feel the Power of Pro’ | Craft Silver
  • Casting – Guinness ‘The Purse’ | Craft Silver
  • Original Music – ITV ‘Television’ | Craft Silver
  • Writing – ITV ‘Television’ | Craft Silver
  • Production Design – PlayStation ‘Feel the Power of Pro’ | Craft Silver
  • Costume/Wardrobe – Mercedes Benz ‘Bertha Benz’ | Craft Bronze
  • Use of Existing Music – PlayStation Now ‘The Fall’ | Craft Bronze
  • Editing – ITV ‘Television’ | Craft Bronze
  • Director – Tom Green for Guinness ‘The Purse’ | Craft Bronze

View all these projects here.

 

Check out the full list of winners via the British Arrows website. You can also get in touch with our teams regarding any upcoming projects here.

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