The FIFA 22 launch film is the latest collaboration between The Mill and gaming titans EA SPORTS. It brings to life the game’s brand new HyperMotion technology using a kinetic mix of 2D graphics and 3D motion tracking. Kylian Mbappé, Trent Alexander-Arnold and Son Heung-min lead an all-star cast through a boisterous film that marries live-action football and super-slick gameplay.
Our VFX team helped craft the spot which also features a grade from Mill Colourist Thomas Mangham.
Get in touch with the team to find out how we can bring your brand’s products to life through visual effects and live action mastery.