The Mill’s Strategy Director Anna Fogg to speak at SXSW 2021 with UK House

UK House will be opening its virtual doors on March 16th - 19th to showcase the best of UK advertising, art, tech, immersive technology, music and innovation. Amongst the wealth of industry talent will be The Mill's Strategy Director Anna Fogg and St. Luke's Neil Henderson who will take the virtual stage to discuss 'The Future of Storytelling'.
Community March 9, 2021

The Future of Storytelling

Stories of the past have been carved, painted and printed. Today, they are whispered through earbuds, watched through screens and available to download. Over the last 12 months, we have needed to be physically distanced. However, we still have a strong human need to be socially, and emotionally, connected. Stories have a unique ability to help us overcome isolation, bridge divides, and make us feel part of something bigger than ourselves. Never has that been more important than the past couple of months. In ‘The Future of Storytelling’, Anna and Neil will discuss how brand stories have changed, current trends and how to be better prepared for future strategies.


Wednesday 17th March | 8:00 PM – 8:20 PM ( GMT +0 ) | Access the event here


You can view UK House’s full SXSW lineup via their website. You can also read Anna’s ‘Makers of The Future’ article on communicating in virtual environments, robotic PA’s and the importance of ease & accessibility in a digitized world here.