The Stable | Super Bowl: Hellman’s has stuck Jon Hamm and Brie Larson in a Fridge

Press February 13, 2023

Why are actors, Jon Hamm and Brie Larson, in a fridge. Hellmann’s Mayonnaise wants you to wonder about that until Game Day.

Hellmann’s Super Bowl commercial will highlight the issue of food waste at home, encouraging people to do more with what’s in their fridge and Make Taste, Not Waste. The Super Bowl Game is the second most wasteful food day of the year in the US (Thanksgiving gets the dubious honour of being #1). In addition, 40% of all food in the US is wasted each year and approximately 40% of that food waste happens at home.


With VFX by The Mill – view the full credits. Discover our full list of Super Bowl 57 collaborations here