Betting advertising is running hot right now and creativity is being challenged. Standing out in the crowd has become imperative.
TBWA\Paris has solved the problem for Winamax with a campaign that reinvents the codes of the sector by proposing a new reading of the punter and his motivations. OK, it borrows from lottery advertising but that’s not a bad thing. Lotteries have been promising huge wins for decades. TBWA and Winamax have picked up a little bonus on the way. Their campaign, which has launched to cover the Champions League final and the duration of Euro 2020, as about a young man who thrills his mum with a first-class trip after his wins an online sports bet.
Director, Sam Pilling, and Wanda have added cinematic drama, epic action and perfectly poised surprise into the agency’s idea to produce a 2-minute film that can’t be overlooked and is unlikely to be forgotten. Elvis’ ‘If I Can Dream’ underline the film’s emotional content and the closing line, Anything for your mama, adds the all-essential “heart”.