Two new anti-racism campaigns made by inner-city young people have been launched nationally as part of the new Create Not Hate initiative.
The campaigns which draw on the personal experiences of the young people involved have also been inspired by the resurgence of Black Lives Matter movement.
The idea for Racist Dinosaur, a 30-second animated film, and five accompanying print ads in which people with racist attitudes are depicted as dinosaurs was conceived by 16-year-old Merton school children Jet Harris and Le’vaughn Smith.
In the ads, the dinosaurs are seen saying statements that racists often say when referring to people from ethnic minority backgrounds such as: “Send ‘em back, I say”. The video concludes with the call to action: “Make racism extinct”.