The UK Advertising Export Group, covering nearly 50 companies from across the UK’s advertising and marketing services industry, and backed by the Advertising Association, the IPA, the APA, London&Partners, the DMA and the Creative Industries Council, in partnership with the Department for International Trade has published details of the next series of FREE events in its UK Advertising Summer Showcase. July highlights include sessions involving leaders from Across The Pond, adam&eveDDB, Cheil Worldwide, ENGINE CREATIVE, Guinness World Records, Hey Human, MBA, Nexus Studios, VCCP. The group will be also be a supporting partner for the new PHNX Festival from AdForumwhich takes place on July 9 where Keith Weed, President, Advertising Association, will be speaking on behalf of the industry about its role working with partners and customers around the world.
Janet Hull, Chair, UK Advertising Export Group, said: “If Covid-19 has proved one thing it is that UK advertising continues to produce great work for our international customers, even during a period of enforced remote working. Our showcase is a brilliant place to see what UK advertising has to offer you and your business as you plan your exit from the lockdown and path to growth, no matter where you might be based geographically.”
The Summer Showcase launched in early June at Createch @CogX where the group hosted nearly 45,000 delegates over three days. The showcase is a series of free events featuring companies from across the industry along with international clients. Leaders from different companies will be sharing learnings from success stories and the challenges they’ve faced, plus consumer predictions for the future as advertisers and marketers learn from Covid-19 and the lockdown.
Stephen Woodford, Chief Executive, Advertising Association, said: “As we all emerge from lockdown, UK advertising, with its unique combination of strategic, creative, technological and production capabilities, is ready to play a crucial role in the economic recovery for businesses around the world.”
Confirmed events include:
Monday 6 July
UK Advertising. Made Global
Learn why the UK is the global hub of advertising, hear about exporting as a business strategy and understand the opportunities and challenges of working globally.
– Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
– Jemima Monies, Deputy MD, adam&eveDDB
– Angus Light, Producer & Company Director, Locate Productions
– Aisling Conlon, Marketing Manager, UK Advertising Export Group
What’s the Future of Advertising? Does Neuroscience Hold the Answer?
HeyHuman will explore how neuroscience is getting under the skin of what really matters in creative advertising, and what creative advertising look like in the future as a result.
Speakers: Neil Davidson, CEO and Partner and Aoife McGuinness, Neuroscience Consultant, HeyHuman
Searching for Value in the Age of Data
Join Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen & Chairman, DMA Scotland for a fascinating talk where he will highlight how data can create better and fairer products and services as well as creative use of data to drive positive outcomes for the not-for-profit sector and beyond.
Tuesday 7 July
Hear from Bill Yom, Head Of Creative/CCO of Volkswagen Powerhouse, Cheil Worldwide and Richard Brim, CCO, adam&eve/DDB as they speak candidly about the importance of creativity in responding to the challenges brought by Covid-19.
Not Afraid of the Hard Conversations
Learn how Procure Worldwide worked with Lizzie Carr, Global environmental activist and Founder of Plastic Patrol to enable authentic perception change surrounding the nuances and complexities of single use plastic and discussing the term “influencer”.
– Catriona Blampied, Managing Partner Procure Worldwide
– Kathleen Wilkinson, Senior Strategist, Procure Worldwide
– Lizzie Carr, Founder, Plastic Patrol
UK/China: Unlocking Collaboration
As UK agencies expand into the Chinese market, and Chinese brands look to partner with UK agencies, hear from our panel of experts representing the UK Advertising Exports Group (UKAEG) on how as the world’s leading hub for advertising services and the most advanced digital advertising market in the world, the UK is well placed to work and collaborate with China.
– Stephen Maher, CEO, MBA
– Julie Cohen CEO, Across the Pond
– Marco Frigatti, SVP East Asia and MENA, Guinness World Records
– Kan Ng, Business Director, APAC, VCCP
Wednesday 8 July
UK Advertising – in the US
The US remains the largest market for UK advertising services. In total, they take in £1.1bn from the industry. Our expert panellists discuss their experiences of business success in the US, the challenges and opportunities and take a look at how markets are recovering post Covid-19.
– Pippa Bhatt, Founding Partner, MADAM
– James Tomkinson, Managing Director, Nexus Studios
– Chris Whittle, Founder & Managing Director, Experience12
– Aisling Conlon, Marketing Manager, UK Advertising Export Group
Jägermeister and their agency, ENGINE will give you an insight into the conception and production of #SaveTheNight, a global platform across 21 markets, created to keep the night going during lockdown.
– Wolfgang Moeller, CMO, Global, Mast-Jagermeister SE
– Tim Jerg, Head of Global Brand Management & Digital Marketing, Mast-Jägermeister SE
– Daisy Domenghini, Client Managing Director, ENGINE CREATIVE
– Gen Kobayashi, Chief Strategy Officer, ENGINE CREATIVE
Thursday 9 July
UKAEG is a headline partner of the Phoenix Tribute – a virtual celebration designed to lift the spirits of the industry and put creativity in the spotlight. The festival will showcase the best work of the past 12 months and run webinars featuring leading figures in the international advertising industry.
We are delighted that Keith Weed, President, Advertising Association and former CMCO, Unilever will be speaking on the main stage with Janet Hull, IPA Director of Marketing Strategy & Chair, UK Advertising Export Group on “Why Advertising Matters” – how the world’s advertising and marketing services can work together to build back better – rebuilding public trust in advertising, taking positive action on climate, tackling diversity and inclusion, and reflecting on lessons we have learned from lockdown about ways of working and productivity.
More details on this event coming soon!
The Summer Showcase follows on from the appointment of Aisling Conlon as the UKAEG’s marketing manager. Moving swiftly to deal with the cancellation of global industry events such as SXSW and Cannes Lions due to Covid-19, members of the group have helped shape the campaign, the showcase content and are also feeding into the development of an online tool to support the development of a bespoke export strategy and a new PWC report.
Annual UK exports of advertising services reached a total of £7.9 billion in 2018 according to the latest ONS figures, a 15% increase as the industry overtook Telecommunications and Engineering services to become the second largest services for exports behind Computer Services. £3.7bn worth of advertising services were exported to EU nations, accounting for 53% of overall advertising exports. The percentage of all UK advertising exports going to Europe, including both the EU and non-EU countries, was 55%. The USA is the largest market for UK advertising services in terms of individual country exports. In total, the USA purchases £1.1bn worth of UK advertising services. The USA is followed by Germany (£1bn), France (£733m), Switzerland (£661m), and Ireland (£640m).
Find out more about UKAEG here.