Vogue Magazine and The Mill Collaborate on The Met Gala’s Annual Red-Carpet Photo-Experience

Tying into this year’s Met Gala Theme “In America: An Anthology of Fashion” - the photo-experience was used by a star-studded line up of celebrities and edited into a video montage for Vogue
Work May 5, 2022

Each year Vogue creates an iconic photo-experience for celebrities attending The Met Gala, pushing the boundaries of technology and creativity, whilst always staying synonymous with the event’s theme. 

This year, Vogue teamed up with global creative studio The Mill, and Director Barida Zeinali and production studio PROD’N to build the photo experience and edit the subsequent star-studded montage. The curated photo moments, documenting celebrity guests in their most striking couture, was creatively inspired by the Met Gala’s 2022 theme “In America: An Anthology of Fashion”.  

For fashion’s biggest night, which serves as the primary source of funding for The Costume Institute at the Metropolitan Museum of Art, Bardia Zeinali and The Mill blended traditional creative with the latest in visual effects technology, to create a series of virtual environments from the night’s many stars and featured exhibitions. 

“The technical challenge was how to create the most visually interesting and compelling ideas, while also being able to turn around the content night-of. Those are the opportunities that we as creators love to take on – something we haven’t done before – but know we will be so proud of what we made. Even on the fastest schedules we see for other projects, we had a fraction of that! We’ve created an entirely bespoke pipeline with a highly skilled team of artists. ”
Tim Devlin, VFX Art Director and Creative Lead, The Mill
“For me personally, this was an absolute dream project to work on. It was a truly amazing experience to closely collaborate with the Director Bardia Zeinali & clients at Prod’N & Vogue from the original conception of the idea through to the final content. It was a completely unique experience to incorporate culturally iconic talent into classic art from one of the biggest institutions in the world – The Met Gala is a such a tentpole moment for fashion, culture, and entertainment. We were so lucky to be a part of it.”
Ari Davis, Executive Producer, The Mill

Vogue has worked closely with Director Bardia Zeinali over the past several years on bespoke video content featuring top talent from The Met Gala. Zeinali aims to take this year’s montage to the next level by incorporating live visual effects in-place of traditional set-dressing. See all of the fabulous moments in Vogue Magazine.

Want to learn more about the power of VFX and what it can do for your next project? Get in touch with our VFX team via our contact page.

Credits

Production
Director: Bardia Zeinali
Creatives: Zdravko "Zee" Stoitchkov
Director of Photography: Patrick Golan
Production Company: Production at Art + Commerce (PRODn)
Executive Producer: Steven Dam, Ian Milan, Lauren Preston
Production Managers: Mitch Baker, Tizzie Chang, Tyler Strawhecker, Wesley Torrance
Editorial
Editorial: Modern Post
Editor: Will Town
Executive Producer: Charlyn Derrick
Producer: Andrew Illson
Editors: Graham Patterson, Danielle Schniederman, Clay Doggett, Sam Bienenfeld, Lauren Friedman, Robert Laird, Max Ferigo
VFX
VFX: The Mill
VFX Supervisor: Tim Devlin
VFX Supervisor: Toya Drechsler
Executive Producer: Ari Davis
Producer: Francesca Moran
Shoot Supervisor: Renato Carone
Art Director: Tim Devlin
Designers: Anastasia Skrebneva, Thomas Moore, Greg Park, Justin Sucara, Greg Rubner, Alex Braddock, Sam Singleton, Raquel Fernandes, Sifagul Keser
Colour
Colour: CO3
Colourist: Tim Massick
Colour Senior Producer: Kevin Breheny
Colour Assist: Jonathan Buckmaster
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