Each year Vogue creates an iconic photo-experience for celebrities attending The Met Gala, pushing the boundaries of technology and creativity, whilst always staying synonymous with the event’s theme.
This year, Vogue teamed up with global creative studio The Mill, and Director Barida Zeinali and production studio PROD’N to build the photo experience and edit the subsequent star-studded montage. The curated photo moments, documenting celebrity guests in their most striking couture, was creatively inspired by the Met Gala’s 2022 theme “In America: An Anthology of Fashion”.
For fashion’s biggest night, which serves as the primary source of funding for The Costume Institute at the Metropolitan Museum of Art, Bardia Zeinali and The Mill blended traditional creative with the latest in visual effects technology, to create a series of virtual environments from the night’s many stars and featured exhibitions.
“The technical challenge was how to create the most visually interesting and compelling ideas, while also being able to turn around the content night-of. Those are the opportunities that we as creators love to take on – something we haven’t done before – but know we will be so proud of what we made. Even on the fastest schedules we see for other projects, we had a fraction of that! We’ve created an entirely bespoke pipeline with a highly skilled team of artists. ”
“For me personally, this was an absolute dream project to work on. It was a truly amazing experience to closely collaborate with the Director Bardia Zeinali & clients at Prod’N & Vogue from the original conception of the idea through to the final content. It was a completely unique experience to incorporate culturally iconic talent into classic art from one of the biggest institutions in the world – The Met Gala is a such a tentpole moment for fashion, culture, and entertainment. We were so lucky to be a part of it.”
Vogue has worked closely with Director Bardia Zeinali over the past several years on bespoke video content featuring top talent from The Met Gala. Zeinali aims to take this year’s montage to the next level by incorporating live visual effects in-place of traditional set-dressing. See all of the fabulous moments in Vogue Magazine.
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