Today, Adweek announced the winners of its third annual Experiential awards, a special section that honors innovative and breakthrough campaigns. This year, the winner’s circle serves as a master class in reaching consumers exactly where they are, Covid-safe and socially distanced.
The Mill picked up two of these prestigious recognitions. Our work on Respawn Entertainment Live from Mirage’s Holo-Day Bash at The Game Awards brought home the award for Best Use of Video in an Experiential Activation, and our three-part social event series for HBO’s Lovecraft Country was awarded Best Use of Virtual Event Technology.
A big congratulations to the amazing teams who worked on both of these experience activations! Take a look at the work below.