What can Brands Learn from Asian Cute Culture

Over the years MPC’s cute mascots have been hugely successful with audiences in China. Join us as we explore what can brands learn from Asian cute culture.
News December 19, 2021

Coca-Cola ‘Clay Dolls’

We joined forces with McCann Shanghai to bring the playful clay dolls to life in the fun film directed by The Loft Films’ Pepe Puenzo.

Nestle ‘Cow’

Directed by The Mill/MPC’s Barry Greaves and Nikola Stefanovic, the pair joined forces with Ogilvy Hong Kong to write the next chapter in the continuing adventures of the Bovine hero and anti-hero, also known as Good Cow and Bad Cow. These lovable characters have been the face of Nestlé’s ice cream range since Aardman first created them in 2018.

Milka ‘Chocolates’

‘Beach’ marks the second appearance of our cute chocolate creation for chocolate brand Milka, through Ogilvy Shanghai. Just like the previous campaign, we are in a 100% CG world that was meticulously created from scratch. This time we expanded from the creature’s previous city setting to the beach where our character is


When the opportunity came along to create unique and bespoke alien characters for Nestlé, it was a no brainer. We partnered with director Helen Clemens to create the aliens from scratch, along with the UFO they inhabit.

Huggies ‘Silkworm’

Get in touch with our team if you would like to discover more or would like to discuss a potential project.