A CGI Heaven and Hell for Ye’s YZY Gap Commercial

Ye has unveiled the music video for his new track 'Heaven & Hell', announcing the collaboration between YZY & GAP.
Work January 14, 2022

Ye has released the music video for his latest track “Heaven & Hell”. For the artistic direction, the rapper brought together a collection of international artists from all walks of life: stylists, architects, programmers, including the multi-awarded French director Arnaud Bresson represented by Division (Laure Salgon and Jules de Chateleux). As well as being an epic music video, the film also promotes the collaboration between Ye’s brand YZY and GAP.

The film is built in two stages with elements shot live in the streets of Paris with selected scenes created in full CG. Ye wanted the film to be treated as a modern work of art inspired by prints by Gustave Doré, a painter, illustrator and sculptor of the Roman era (1832-1883). The use of colours vividly illustrates the artist’s words as well as his faith.

Beginning on a Parisian Street and plunged into darkness, passers-by, although peaceful and busy with their nocturnal activities, are dressed in black hoodies, their faces erased behind an opaque mask. These figures are angels called “Donda”. During his tirade addressed to the divine, a cloud of “Dondas” ascend to the heavens. Their bodies encircle Ye and form a cloudy hurricane pointed toward divine light. In the artist’s words “the angels return to their final abode above the clouds”.

The film finishes with stills of confrontation directly inspired by John Martin (1789-1854), a famous romantic painter and printmaker. In this dark setting, the blue YZY logo appears, announcing the collaboration with Gap. The black hoodies worn in the film are available for sale worldwide on the brand’s official website.

Throughout the creative process, our team, graphic designers, and producers were able to artistically support Arnaud & Ye in their research and development. “Heaven & Hell” is part of the acclaimed album “Donda”, with other work already being produced in the studio that will enrich the visual universe of the album.

CREDITS
Director : Arnaud Bresson

Production : Division
Producer : Laure Salgon
DOP : Julien Poupard & Paul Guilhaume
Stylist : Rasmus Baun bartram
Editor : Nicolas Larrouquère
Color grading : Arthur Paux
Storyboard artist : Stephanie Levallois
Art Director : Charlotte Louis
Line Producer : Vincent Vève
Production coordinator : Lucie Etchegoyen & Perrine Mercier
1st AD : Hugo Lebaillie
2nd AD : PIM
3rd AD : Ernest Bouvier
Casting : Lucie Tartenson, Dourane Fail
Casting consultant : Chouf, Jasmin Nahal, Eve Jeanblanc
Production designer : Justine Ponthieux
1st Assistant : Anne Camille Allueva
2nd Art Assistant : Mathias Vives
Stylist assistant : Jenny Roche
On Jet dresser : Agathe Auriffeille, Morgan Rouchausse

1st Unit
1st AC : Mami Maxime Gerigny
2nd AC : Lola Pion
Loader : Arthur Desnoyelles
Cam Intern : Raphael Hamel
Gaffer : David Kremer
Electric : Bertrand Artaut, Angele Laroche, Marek Berger, Felicien Forest
Electric intern : Lou Cuellier
Key grip : Alexandre Chapelard
Grip : Romain Riché, Emilien Moreau, Vincent Denis, Wilfried de Sousa
Location Manager : Vincent Decremps
Key PA : Antoine Bonneau
Office PA : Alice Wills
PA Nation : Ambre Fabri, Georges Guerguerian, Sacha Bricard, Arthur Simon, Mathis Boisson, Ondine Dalloni, Emma Charpentier, Jules Poulin, Antoine Chevron, Enzo Bandiziol, Karim M’zaidi, David Depetris, Jonathan Louis, Elisa Juszczak, Line Vandemoortele

2nd Unit
1st AC : Tom Houguenague
2nd AC : Matthieu Abily
Gaffer : Georges Harnack
Electric : Chloe Bouhon
Key Grip : Vathana Kang

Post Production
Mikros MPC désormais The Mill
Executive Producer : Fabrice Damolini
VFX Supervisor : Guillaume Ho Tsong Fang
VFX Producer : Benjamin Cathala
CG Supervisor : Mathias Barday
FX Lead : Vianney Durieux
Previz Unreal Artist : Alexandre Sauthier, Guillaume Poueymarie
Cloth/Fx : Pierre Carcedo
Lighting/comp : Guillaume Ho Tong Fang, Marouan El Bekri, Richard Rampaly
Modeling/Lighting : Alexandre Corcoy
Animation : Ganaël Chevallier, Claire Auvin, Hervé Anceau
Matte Painting : Nathan Lucas, Valentin Astier
Compositing : Sebastien Podsiadlo, Eric Lemains
Compositing / VFX Coordinator : Ewan Rosenstrauch
Flame Artist : Sebastien Kremer
Flame Assistant : Mathilde Cohen-Selmon
Editing Support : Bram Van Dijk
Color Grade Assistant : Loic Lavaux
Graphic Designer : Lea Simon


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