ZAK Agency and The Mill partner to create New Balance’s ‘Beware The Lion’ Campaign

Work November 10, 2020

New Balance Football has launched its global ‘Beware the Lion’ brand campaign, featuring Liverpool superstar footballer Sadio Mané. The announcement film – a collaboration between ZAK Agency and our VFX team – illustrates the attacking potency of the striker. It also highlights Mané’s unique hairstyle and emphases the colour gold, which represents the spirit of the lion, the national symbol of Senegal.

In addition to being aired on social channels, the film is being shown on out of home screens in iconic locations throughout the city of Liverpool, including Central Station, the Cavern Quarter and Liverpool One.

View our sports reel here or get in contact with our VFX team regarding any upcoming projects via our contact page.



Client: New Balance Football

Agency: ZAK Agency

Creative Director: Mike ‘Chappers’ Chapman

Executive Producer: Gemma Humphries

Senior Producer: Colin Oaten

Lead Compositor: Tom Luff

CG: Ivor Griffin; Joshua Curtis; Alberto Lara; Alan Williamson; Henry Medhurst: Patrick Keogh

Online: James Pratt; Holly McLean: James Pratt; Richard Payne