New Balance Football has launched its global ‘Beware the Lion’ brand campaign, featuring Liverpool superstar footballer Sadio Mané. The announcement film – a collaboration between ZAK Agency and our VFX team – illustrates the attacking potency of the striker. It also highlights Mané’s unique hairstyle and emphases the colour gold, which represents the spirit of the lion, the national symbol of Senegal.
In addition to being aired on social channels, the film is being shown on out of home screens in iconic locations throughout the city of Liverpool, including Central Station, the Cavern Quarter and Liverpool One.
Client: New Balance Football
Agency: ZAK Agency
Creative Director: Mike ‘Chappers’ Chapman
Executive Producer: Gemma Humphries
Senior Producer: Colin Oaten
Lead Compositor: Tom Luff
CG: Ivor Griffin; Joshua Curtis; Alberto Lara; Alan Williamson; Henry Medhurst: Patrick Keogh
Online: James Pratt; Holly McLean: James Pratt; Richard Payne