[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sector-brand-content":3,"globals":182,"navigation":195},{"id":4,"status":5,"sort":6,"user_created":7,"date_created":8,"user_updated":9,"date_updated":10,"title":11,"slug":12,"theme":13,"seo":14,"blocks":18},1,"published",null,"7c38a498-bd72-4fcd-afed-e45bcac3a16d","2026-04-13T09:12:42.959Z","4fc39a0b-2f9e-4e7b-b70c-973a508ddcb9","2026-06-12T10:14:20.459Z","Brand & Content","brand-content","black",{"title":15,"meta_description":16,"og_image":17},"The Mill | Brand and Content | Creative Studio","The Mill creates visually ambitious brand content. From campaign films to digital activations - built to perform across every platform, market and audience.","551e644f-e2ea-42c7-94ae-3cb0e4c97298.png",[19,30,37,43,150],{"id":20,"sectors_id":4,"collection":21,"sort":4,"item":22},17,"block__hero",{"id":23,"status":5,"sort":6,"title":6,"description":6,"items":24,"media":25},"4324df9a-ef0f-4a5b-80c1-c483fff0e6d5",[],{"id":26,"type":27,"width":6,"height":6,"filename_download":28,"modified_on":29},"16dda65c-134e-4d28-94ff-8a20edb37aca","video\u002Fmp4","brand & content reel.mp4","2026-06-10T00:11:11.856Z",{"id":31,"sectors_id":4,"collection":32,"sort":33,"item":34},12,"block__text",3,{"id":35,"status":5,"sort":6,"content":36},"97a77306-f66d-468b-a539-67ad2fec6d2e","\u003Ch1>We create the work that defines brands.\u003C\u002Fh1>",{"id":38,"sectors_id":4,"collection":32,"sort":39,"item":40},13,4,{"id":41,"status":5,"sort":6,"content":42},"1d9f81ca-9177-438c-a1fa-8799eb6ffcda","\u003Ch2>Visually ambitious brand content, built to move and perform.\u003C\u002Fh2>",{"id":39,"sectors_id":4,"collection":44,"sort":45,"item":46},"block__work_grid",5,{"id":47,"status":5,"sort":6,"title":48,"items":49},"cc610481-ef6a-4b5f-abc7-69a37ee9ea45","Featured work",[50,59,70,79,89,99,108,118,130,140],{"sort":4,"work_id":51},{"id":52,"title":53,"slug":54,"description":6,"featured_image":55,"hover_video":56,"client":57,"category":6,"sector":58},"37e4d9f1-e335-4a63-8836-128bae46daac","Alpine \"A390\"","alpine-a390","0a217dc9-c2ea-4c17-a4d6-13a1f455d919","ccdb1a36-b697-4e90-abed-ed18108279e6","Alpine",{"id":4,"title":11,"slug":12},{"sort":60,"work_id":61},2,{"id":62,"title":63,"slug":64,"description":65,"featured_image":66,"hover_video":67,"client":68,"category":6,"sector":69},"f8301621-357a-4232-a4c0-5f6ab6cdb248","Cartier \"Ramadan 2026\"","cartier-ramadan-2026","\u003Cp>For Ramadan 2026, Cartier reimagines its emblematic Panthère as both muse and voyager, guided by the brilliance of a shooting star as she journeys through the desert’s golden light and across the region.\u003C\u002Fp>\n\u003Cp>The Mill teams brought their craft with precision, sensitivity and efficiency, enriching their CG bestiary by shaping Cartier’s iconic panther from initial concept through to final execution.\u003C\u002Fp>","20a191cf-87ba-42fe-8f5b-407936411357","46c7397b-766a-4bbb-a608-6f6220c0c1df","Cartier",{"id":4,"title":11,"slug":12},{"sort":33,"work_id":71},{"id":72,"title":73,"slug":74,"description":6,"featured_image":75,"hover_video":76,"client":77,"category":6,"sector":78},"d0ab6cb6-6c7a-4964-9168-a2ef940e0579","Hyundai \"IONIQ 9 Global Launch: Built to Belong\"","hyundai-ioniq-9-global-launch-built-to-belong","4ea115df-2438-4e2a-8ba5-4f6f4bd983e3","2bdcc2ff-0de9-4ec4-9e53-dcc566325ff2","Hyundai",{"id":4,"title":11,"slug":12},{"sort":39,"work_id":80},{"id":81,"title":82,"slug":83,"description":84,"featured_image":85,"hover_video":86,"client":87,"category":6,"sector":88},"5fda251d-4e52-42d4-b2d3-862b73f4bee4","Starface \"Tiny Stars\"","starface-tiny-stars","\u003Ch2 id=\"\" class=\"gutenberg-heading gutenberg-block margin-text is-h2 align-default gutenberg-block \" data-v-ab3391c8=\"\" data-v-0cd1e80e=\"\">The Brief\u003C\u002Fh2>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">Create a set of characters for the latest Starface campaign featuring Iris Law.  \u003C\u002Fp>\n\u003Ch2 id=\"\" class=\"gutenberg-heading gutenberg-block margin-text is-h2 align-default gutenberg-block \" data-v-ab3391c8=\"\" data-v-0cd1e80e=\"\">Our work\u003C\u002Fh2>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">The Mill was brought onto the project at an early stage, just as Starface began exploring the idea of incorporating cute, animated characters to populate a social-first campaign using traditional animation techniques.\u003C\u002Fp>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">Character development started when the live-action shoot took place in Los Angeles in late 2025. Starface provided our team with an eclectic range of visual references, from classic animation to contemporary manga, gaming and film, and even some beloved personal cats. Above all, these characters needed fully realized personalities, grounded in the real world while remaining surreal, cute, and dreamy. \u003C\u002Fp>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">The team put pencil to paper, embracing a traditional, craft-focused approach to create something authentic, perfectly imperfect, and unmistakably Starface. After dozens of iterations, the final designs struck the right balance: soft, rounded characters with no harsh edges and intentionally sketchy finishes. \u003C\u002Fp>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">And so, The Mill brought to life the ‘Tiny Star Helpers’, a cast of flying sea turtles, cheeky kittens, and the most huggable panda to ever grace the small screen. \u003C\u002Fp>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">On set in Los Angeles, Iris was directed to interact with invisible characters, guided solely by the script. The Mill team then reverse-engineered the shots, animating each movement to the rhythm of the scene and carefully curating key moments of interaction and eye contact. \u003C\u002Fp>\n\u003Cp id=\"\" class=\"gutenberg-paragraph align-default margin-text gutenberg-block \" data-v-3e567680=\"\" data-v-0cd1e80e=\"\">From just a few lines on paper, our team blended magic and whimsy, giving these characters a life far fuller than their two-dimensional form.\u003C\u002Fp>","65d26a18-da25-4bd6-9fae-bca48640194c","6c8813c9-44c7-4789-9923-2c7c9074cf73","Starface",{"id":4,"title":11,"slug":12},{"sort":45,"work_id":90},{"id":91,"title":92,"slug":93,"description":94,"featured_image":95,"hover_video":96,"client":97,"category":6,"sector":98},"b2c82060-f56c-4746-aaa7-159042ebd239","Publicis \"New year. New century. New wishes.\"","publicis-new-year-new-century-new-wishes","\u003Cp>A century in motion. For Publicis Group, our 3D and VFX teams built a visual story of resilience, evolution and reinvention. At the center stands the Lion, the main character of the campaign.\u003C\u002Fp>\n\u003Cp>To celebrate its 100th anniversary, Publicis presents its 2026 greetings with “A Lion Never Gives Up”, a film tracing a century of transformation, from Montmartre in 1926 to today’s status as a global communications leader. Through wars, crises, technological revolutions, and even fire, one tradition has endured: the annual creation of Publicis’ New Year greetings, entrusted this year to Publicis Conseil, the agency founded by Marcel Bleustein-Blanchet.\u003C\u002Fp>","456f4c0f-ed62-48d4-ac7f-ef6bb29c3517","c7864bd5-750a-427c-8075-fec34eb757ed","Publicis",{"id":4,"title":11,"slug":12},{"sort":100,"work_id":101},6,{"id":102,"title":103,"slug":104,"description":6,"featured_image":105,"hover_video":106,"client":6,"category":6,"sector":107},"9151fa1d-6bbc-4e00-a4ec-adcb38052dd0","Genesis \"G70\"","genesis-g70","377222af-35bc-4450-ad50-26da45751b2f","c3f7bcee-79a2-47ab-95a6-f4aec80e4b82",{"id":4,"title":11,"slug":12},{"sort":109,"work_id":110},7,{"id":111,"title":112,"slug":113,"description":114,"featured_image":115,"hover_video":116,"client":6,"category":6,"sector":117},"ab0062bc-7945-4044-ada3-8d481bb1363a","Renault R5 \"The Painting\"","renault-r5-painting","\u003Cp>The Mill Paris collaborated with Renault, Publicis 133 and Quad on a visually immersive journey through time, blending art, history, and culture using cutting-edge VFX. This film explores iconic moments in French history by highlighting different types of revolutions—cultural, social, and artistic—each represented through a unique visual style that reflects the era.\u003C\u002Fp>\n\u003Cp>Thibault Froment, copywriter at Publicis said “We wanted to create something never seen before in advertising, with a visual object that is both innovative and bold.”. The goal was to develop a film that felt immersive, a journey into memory by placing the viewer at the heart of each scene. \"This film is a dreamlike journey through time, and the moving particles add a deconstructive effect to the image, symbolizing the passing of time.\"\u003C\u002Fp>","d7010c3a-bea7-42ed-a29d-98a182f6fc90","fcd12c71-d67c-41a5-baf4-2825a60b6728",{"id":4,"title":11,"slug":12},{"sort":119,"work_id":120},8,{"id":121,"title":122,"slug":123,"description":124,"featured_image":125,"hover_video":126,"client":127,"category":128,"sector":129},"24f7f896-887d-4365-babd-f9438087046f","Bvlgari \"Serpenti Infinito\"","bvlgari-serpenti-infinito","\u003Cp>In another epic partnership, The Mill Design Studio has ‘harnessed the elements’ for Bvlgari, taking us on a journey that explores the delicate interplay between creativity and the exquisite raw materials that shape the stunning Infinito necklace.\u003C\u002Fp>\n\u003Cp>To craft this journey, we delved deeply into Bvlgari’s own story and the development of the necklace to bring an original concept and vision to life.\u003C\u002Fp>\n\u003Cp>We established a visual language that balances texture and cinematic richness, reflecting the materiality of the Serpenti Infinito while incorporating refined, graphic imagery traditionally associated with fine jewelry. This visual narrative is unified by beautifully woven forms, inspired by Bvlgari’s original sketches, that seamlessly bring each element together in universal harmony.\u003C\u002Fp>\n\u003Cp>Look closely at the 5 snakes in the necklace, symbolizing the 5 eternal elements. Their interwoven lines evoke not only timelessness and eternity but also connect them to Bvlgari’s broader 2025 campaign.\u003C\u002Fp>\n\u003Cp>This project has been a wonderful adventure and challenge, channeling Bvlgari’s deep, noble craftsmanship into a masterfully created product film.\u003C\u002Fp>","97f62d08-318c-44e4-b33a-927e7cb85511","c9787b06-f9fc-402b-80c3-6e9c011ca061","Bulgari",[],{"id":4,"title":11,"slug":12},{"sort":131,"work_id":132},9,{"id":133,"title":134,"slug":135,"description":136,"featured_image":137,"hover_video":138,"client":6,"category":6,"sector":139},"7cefcda3-7fa1-4fce-b98c-00e95fb9d830","Knockout Chaos \"Anthony Joshua VS Francis Ngannou\"","knockout-chaos-anthony-joshua-vs-francis-ngannou","\u003Cp>The renowned boxers Anthony Joshua and Francis Ngannou will face off on March 8th in a highly anticipated 10-round bout in Riyadh. To showcase this global event, director Romain Chassaing enlisted the VFX team at The Mill Paris to create an epic 2-minute teaser seamlessly blending the real world with visual effects. The two boxers alternate between filmed sequences and 3D doubles, adopting a Pixel Art graphic style inspired by 90s video games.\u003C\u002Fp>\n\u003Cp>As the two champions find themselves amidst an exuberant crowd, real-life footage transforms into pixels, catapulting them into an epic battle. With numerous twists and turns, the teaser boldly heralds the eagerly anticipated fight worldwide.\u003C\u002Fp>\n\u003Cp>This film highlights numerous disciplines and skills of The Mill Paris studio, ranging from traditional 2D animation, including Pixel Art, to 3D and motion design for creating various assets, FX effects, and numerous backgrounds.\u003C\u002Fp>\n\u003Cp>To learn more about the behind-the-scenes of our work, our VFX Supervisor, Alexis Baillia, and our CG Supervisor, Marouan El Bekri, provide further insights below.\u003C\u002Fp>","98911c4a-aa4c-4170-8f1a-c7b4a90dc27b","a7b37e75-2b52-496c-a8c8-7a0493636103",{"id":4,"title":11,"slug":12},{"sort":141,"work_id":142},10,{"id":143,"title":144,"slug":145,"description":146,"featured_image":147,"hover_video":148,"client":6,"category":6,"sector":149},"2437a0c3-f88a-401c-bc5b-c4af59a3d723","Gaz De Bordeaux","gaz-de-bordeaux","\u003Cp>An interview with a guinea pig talking about green electricity? Not as ‘bizarre’ as it sounds.\u003C\u002Fp>\n\u003Cp>This film marks the first collaboration between Gaz de Bordeaux and The Mill, where our teams led the concept and full CG production. At the heart of the project is a fully animated character with ultra-realistic fur, where every detail was meticulously crafted; from the movement of each strand to the expressiveness of its gaze.\u003C\u002Fp>\n\u003Cp>“We paid particular attention to the character design, animation, and final rendering. The guinea pig was created with highly detailed textures and soft, realistic fur, while maintaining the expressiveness and charm of a mainstream animated film,” explains Guillaume Ho, Director and VFX Supervisor.\u003C\u002Fp>","437904cc-80be-4210-b2b4-1c96fd14f460","b990f170-c9b9-4fee-8cc4-d5a4211faa4a",{"id":4,"title":11,"slug":12},{"id":151,"sectors_id":4,"collection":152,"sort":100,"item":153},11,"block__accordion",{"id":154,"title":155,"summary_visible_lines":4,"items":156},"584e2091-d5ae-445f-bb66-935be3e5e623","Our Services",[157,162,167,172,177],{"id":158,"sort":4,"title":159,"summary":160,"content":161,"accordion_id":154},"a012a8fc-b4d0-4499-aad5-f84f0f82cbde","Creative Strategy & Development","Every extraordinary piece of work begins with an idea worth making. Our creative strategists and development teams work alongside clients from the earliest stages, shaping the creative","\u003Cp>\u003Cimg src=\"https:\u002F\u002Fthemill-cms.onrender.com\u002Fassets\u002F11e1d1e4-d6ee-4374-8421-ff0c04b8ca2f.gif?width=800&height=450\" alt=\"Alpine A390 Gif Cut 2\">\u003C\u002Fp>",{"id":163,"sort":60,"title":164,"summary":165,"content":166,"accordion_id":154},"2052bcc6-652b-4910-8643-52dd5b835990","Creative Production","We focus on work from creative response through to delivery. \nWe create visual content and experiences for brands and agencies, covering an extensive and eclectic list of specialties.","\u003Cp>\u003Cimg src=\"https:\u002F\u002Fthemill-cms.onrender.com\u002Fassets\u002Fbcf38e4d-266c-47a4-9f88-0c1b47bc7ab5.gif?width=800&height=450\" alt=\"Image4 1\">\u003C\u002Fp>",{"id":168,"sort":33,"title":169,"summary":170,"content":171,"accordion_id":154},"4eb41e18-7dd8-4bd2-9e68-546e6fb32e2c","Design ","Innovative design pushing the boundaries of creative expression within a world of motion design.","\u003Cp>\u003Cimg src=\"https:\u002F\u002Fthemill-cms.onrender.com\u002Fassets\u002Fe922060e-b9a8-46b0-9c0f-bc0f8b5f6930.gif?width=960&height=540\" alt=\"Image3 1\">\u003C\u002Fp>",{"id":173,"sort":39,"title":174,"summary":175,"content":176,"accordion_id":154},"566d6b36-8933-4d6a-92c1-40c2bafccdfc","Visual Effects","VFX is our foundation and source of our pioneering visual imagination. Our dynamic team works across 2D, 3D, Design, Editorial, Colour, & Finishing. Masters of the unseen craft dedicated to beauty and simplicity.","\u003Cp>\u003Cimg src=\"https:\u002F\u002Fthemill-cms.onrender.com\u002Fassets\u002Fad0cc83f-e1bb-41b5-a60a-a731f1e18834.gif?width=480&height=270\" alt=\"Image2 1\">\u003C\u002Fp>",{"id":178,"sort":45,"title":179,"summary":180,"content":181,"accordion_id":154},"ee12bc7c-6d90-42c1-92f6-ed7beddac134","Experience","Immersive experiences that bring audiences closer to brands than ever before.","\u003Cp>\u003Cimg src=\"https:\u002F\u002Fthemill-cms.onrender.com\u002Fassets\u002F426e9c27-6d2c-44cf-b667-e5a0057d4d13.gif?width=600&height=338\" alt=\"Image1 1\">\u003C\u002Fp>",{"footer_headline":183,"footer_cta_label":184,"footer_cta_url":185,"social_linkedin":186,"social_x":187,"social_facebook":188,"social_instagram":189,"social_youtube":190,"gtm_id":191,"ga4_id":192,"cookie_yes_id":193,"default_og_image":194},"Your next project starts here. ","Get in touch","\u002Fcontact","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fthe-mill\u002F","https:\u002F\u002Fx.com\u002Fmill__channel","https:\u002F\u002Fwww.facebook.com\u002FMillChannel","https:\u002F\u002Fwww.instagram.com\u002Fmillchannel\u002F","https:\u002F\u002Fwww.youtube.com\u002F@millchannel","GTM-TSWX446J","G-7PY5RT62KG","cce038de85a93758209b9673538157f2","9c5b9101-e481-40b8-8798-2d2ee6c431b6",{"header":196,"footer":218,"footerLegal":223,"footerExternal":233},[197,207,210,213,216],{"title":198,"url":199,"newTab":200,"children":201},"Services","",false,[202,204],{"title":11,"url":203,"newTab":200},"\u002Fservices\u002Fbrand-content",{"title":205,"url":206,"newTab":200},"Film & Series","\u002Fservices\u002Ffilm-series",{"title":208,"url":209,"newTab":200},"Work","\u002Fwork",{"title":211,"url":212,"newTab":200},"News","\u002Fnews",{"title":214,"url":215,"newTab":200},"About","\u002Fabout-us",{"title":217,"url":185,"newTab":200},"Contact",[219,220,221,222],{"title":208,"url":209,"newTab":200},{"title":211,"url":212,"newTab":200},{"title":214,"url":215,"newTab":200},{"title":217,"url":185,"newTab":200},[224,227,230],{"title":225,"url":226,"newTab":200},"Legal","\u002Flegal",{"title":228,"url":229,"newTab":200},"Careers ","mailto:jobs@themill.com",{"title":231,"url":232,"newTab":200},"Tax Rebate","\u002Ftax-incentive",[234,238],{"title":235,"url":236,"newTab":237},"About TransPerfect","https:\u002F\u002Ftransperfect.com",true,{"title":239,"url":240,"newTab":237},"Alice Vision","https:\u002F\u002Falicevision.org\u002F"]