October 20, 2019

Editor’s Pick | Samsung ‘Alpacas’

It’s impossible to predict the next big thing, but it’s almost guaranteed to be something ridiculous. So why not alpaca toupées? That’s a question answered by a playfully absurdist new campaign for the Samsung Galaxy Note 10 smartphone from BBH New York.
A woman’s chance encounter with the beautiful (and admittedly silly looking) creatures during a trip to South America inspires a rash decision. An odd combination of fashion, art and animal husbandry ensues, and a global phenomenon is born.

Read the full article here.