Janelle Monáe to close the first season of HBO’s Lovecraft Country with a Virtual Reality Concert Experience

WorkOctober 19, 2020

To celebrate the season finale of the new series Lovecraft Country, HBO will close out their Lovecraft Country: Sanctum Social VR experience tonight by transporting invited guests into Music of the Cosmos.

In this first-of-its-kind, groundbreaking social VR experience, 100 select influential voices have experienced a series of events consisting of immersive theater, escape rooms, art installations and puzzles via the Oculus Quest headset. The final event will be virtual reality concert given by Janelle Monáe, eight-time Grammy nominated singer-songwriter, leading film and TV actress and record producer, who will be giving fans an out-of-this-world performance as her first ever performance in virtual reality.

“I’m so excited to partner with HBO and The Mill to pioneer the future of concert experiences in Sanctum,” said Janelle Monáe. “I always strive for innovation, and this project gives me the special opportunity to celebrate Lovecraft Country (a show I’m a huge fan of) and connect with fans in a completely new way using virtual reality. This is the perfect platform to explore the impact of music and movement in a new dimension designed to celebrate Black art, stories and voices.”

The musical experience re-imagines the future of performances and live events, featuring a virtual environment that is interactive and directly impacted by the artist’s physical performance. Ahead of Monáe’s set, guests will be invited into The Reliquary, a mystery room hosted by Lovecraft Country Michael Kenneth Williams, that will be littered with artifacts from throughout the show and virtual experience – each with an accompanying audio snippet narrated by Williams.

“As long-standing fans we couldn’t be more thrilled to be partnering with Janelle Monáe on this uniquely immersive virtual reality concert experience,” said Dana Flax, VP of Program Marketing at HBO. “Through her art and her activism, Janelle embodies the spirit of innovation, justice and Black joy that makes her the perfect artist to help us send off Lovecraft Country’s first season.”

Each event has been simultaneously run on the social VR platform VRChat, which allows guests to talk and interact with each other in real-time within the environment while being streamed to the world via YouTube Live. Fans on the YouTube Live stream are also able to interact in real-time and solve riddles to trigger spells that directly impact the experience.

“Our third and final event Music of the Cosmos ends Lovecraft Country: Sanctum with a celebration of the series. Inspired by the ‘50s Chicago block party featured in the first episode of Lovecraft Country, the final experience takes you to a block party set in a virtual world,” said Aline Ridolfi, Lovecraft Experience Director at The Mill. “Using techniques like projection mapping and dynamic, interactive set design, the concert will see Janelle control the space with her performance. All aspects of the environment from the choreography and set design to the lighting will interact in a way that wouldn’t be possible within a traditional concert set-up.”

You can view the final event via YouTube Live tonight:

 

Event #3: Music of the Cosmos

Monday, October 19

10:00 PM ET/ 7:00 PM PT/ 03:00 AM BST

 

For more information please visit Lovecraftsanctum.com or check out our Lovecraft Country: Sanctum Case Study.

 

Sign up for industry news, updates on extraordinary creative work and exclusive community events.