Mill Classics | Fashion AR

From crafting a delicate, glowing AR filter for London Fashion Week with Burberry to creating a colorful Pride 2020 Instagram filter with Louis Vuitton, we've pulled together some of our favourite Fashion AR projects from over the years. You can check them out below.
WorkJuly 21, 2020

Dior | Facebook AR Effects

Taking inspiration from Dior’s Fall/Winter 2018 show, we recreated some of Dior’s standout sunglasses, Colorquake. Using the Facebook app, users are invited to become part of the Dior universe and try on the Colorquake sunglasses, cycle through the colourways and share their own Dior campaign with their friends.

Burberry | Festive AR 2020

Inspired by fabrics at the Burberry SS2020 show, Mill Director Jocelyn Anquetil crafted this delicate, glowing AR filter for London Fashion Week.

Louis Vuitton | Rainbow Filter

Louis Vuitton unveiled a colorful new Instagram filter for Pride 2020, inspired by the Maison’s current rainbow-filled store windows with the help of our New York studio.

Mango x Man Repeller

This bright and optimistic AR filter was created for Mango in collaboration with Man Repeller by The Mill’s Jocelyn Anquetil.

Dior | Kaleidoscope Sunglasses

Dior’s SS19 collection was re imagined in AR and taken from the runway right to the user’s hands as a virtual kaleidoscope that launched during Paris Fashion Week and received over 2.6 million impressions in the first seven days.

To find out more about creating AR filters at The Mill, you can get in touch with our Experience team via hellox@themill.com.