Shots | Behind the scenes of Taika Waititi’s Coca-Cola flavoured Christmas

Coca-Cola has launched its Christmas campaign for 2020.

Created by Wieden+Kennedy London and directed by Taika Waititi, through Hungry Man, The Letter is an epic story of a father’s quest to deliver his daughter’s wish for Christmas.

If the story was epic, though, the production of the two-and-a-half-minute film was that, and more. With the shoot in New Zealand, Waititi in LA and the production team and agency in London, that alone was a minefield of creative ingenuity. But, add in the ‘c’ word (Covid, for the avoidance of doubt), unpredictable weather and multiple time-zones and you have a huge set of creative and production challenges that were not only faced, but overcome with aplomb.

With VFX and Colour at The Mill. Check out the full article on Shots.