Brief

Seamlessly enhance a beautifully crafted spot featuring two Audi cars gliding gracefully around a swimming pool.

Approach

Concept and build a CGI Swimming Pool environment to host a harmonious performance by two of Audi’s latest models.

Impact

A full CG environment build, CG Car shots and animation, CG Water Simulation 4 Million + Views on Audi’s YouTube.

Brand

Audi

Agency

BBH

Production Company

Independent

Director

Johnny Hardstaff

Capabilities

Design / VFX / Shoot Supervision / Colour

Mill Creative Director Dan Williams explains, ‘The scale of the project was huge, and we had several preliminary meetings with Director Johnny Hardstaff in order to find the right approach. There were no actual swimming pool locations that were big enough for the kind of choreography we wanted to achieve.

 

From the offset Johnny wanted a swimming pool environment which was “bright, sun filled, with strong modernist brutalist architecture, swathes of gravity defying concrete, glass, soft hues and light bouncing” – a place which echoed the Audi models that were to dance within it.

 

Across the shots we added simulated CG water, created CG cars for adding the environment reflections, repaired the pool floor and added a full CG swimming pool environment finishing it all with a punchy modern grade to pop the cars from the fantastically blue background.’

A combination of highly technical VFX aspects brought this photo-realistic piece to life for Audi.

Watch the full Behind the Scenes below

Credits

Agency
Agency BBH
Chief Creative Officer Ian Heartfield
Creative Director Psembi Kinstan
Creatives Freya Harrison, Gina Ramsden
Producer Matthew Towell
Assistant Producer Michelle Hagen
Account Director Dan Wallace
Account Manager Jack Carter
Production
Production Company Independent
Director Johnny Hardstaff
Producer Verity White
Director of Photography Martin Ruhe
Editorial
Editorial Final Cut
Editor Joe Guest
Colour
Colour The Mill
Colourist Oisin O'Driscoll
Colour Producer Dan Butler
VFX Production
VFX Production The Mill
Executive Producer Alex Fitzgerald
Producer James Beck
Line Producer Goutham Hampankatta
Production Coordinator Judit Jakli
Sound
Sound 750mph
Sound Engineer Sam Ashwell
VFX Creative
VFX Creative The Mill
Creative Director Dan Williams
Shoot Supervisor Dan Williams, Adam Droy
VFX Supervisor Adam Droy
2D Lead Artist Stefan Susemihl
2D Artist Theajo Dharan, Declan Andrews, Arun Kumar, Ben Turner, Chakravarthi V, Georgina Ford, Gianluca Di Marco, Jack Pond, Jorg Schulz-Gerchow, Neha Sadam, Neil Alford, Neeraj Rajput, Nithin Babu, PK Sajith, Pradeep Kumar Rawat, Rakesh V, Ramanjaneyulu Thoka, Sole Martin, Stephen Greaves, Subodh Kumar
3D Artist Abdul Rehman, Alberto Lara, Andreas Graichen, Dan Yargici, Fazal Khan, Finlay Crowther, Ghanesh Lamkhade, Giri Prasad, Jadheer TP, James Weston, Joshua Curtis, Karthik Vishwanathan, Manoj Ravi, Maria Carriedo, Mario Ercolano, Murali Krishna Reddy, Oliver Hallas, Paul Tempelman, Ramesh Bandi, Raphael Guez, Robert Moore, Senthil Murugan Balasundaran, Sergio Xisto, Sivasubramanian Murugesan, Tony Atherton, Upasana Choudhary, Vijay Mohan, Will Burdett
Finish Artist David Wishart
Matte Painting Can Y. Sanalan, Jiyoung Lee
Design Andrzej Zmurowski
Motion Graphics Anthony Fieldsend, Matt Campbell

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