How do you create a BMW commercial when you can't shoot the cars?

Mill Director Andrew Proctor teamed up with Goodby Silverstein & Partners to deliver a spot for BMW’s summer sales event created entirely from existing running footage, CGI vehicles and stock elements.

Andrew comments “Typically on auto shoots we would have a VFX Supervisor go to set and collect extensive data on lighting, camera lens information, how the car reacts to the specific environment, etc. Since this was all done remotely, that data had to be created from scratch. We utilized our standard toolkit of Maya, Nuke, and Flame throughout this project but it took alot of exceptional artistic talent, traditional VFX knowledge and methods to achieve these shots and make them look believable. This campaign is a great example of what we can do virtually. It’s almost a masterclass of digital craftsmanship and ingenuity!”