Brief

Create a future version of London for the launch of Three’s 5G Network.

Approach

Our VFX and Design teams concepted the visual language and employed bespoke VFX techniques for each vignette of this futuristic mini-film with complex camera stitching, to full head replacements, environment creation and character animation.

Impact

A mind-bending spot for Three with over 100 VFX shots and multiple edits.

Brand

Three

Agency

Wieden+Kennedy London

Production Company

Academy Films

Director

Ian Pons Jewell

Capabilities

VFX / Design / Creative / Colour

The Mill’s VFX Supervisor Adam Droy adds: “Reading the initial script we knew it was going to be a huge project. Working on so many scenes but ensuring a consistent style was one of the challenges we had to work with. How are adverts presented in the future in the same way music players, dating apps and tv screens are interacted with? We needed to make sure the visual language stayed cohesive throughout the spot despite each scene depicting something very different about the enhanced future.

 

Working with Director Ian Pons Jewell is a very collaborative process, so we would often be talking together with everyone involved from the shoot, all the way through to final post. Open communication with Robin the Art Director, who curated so much of the commercials style, for example, as well as with Mauro the DOP, really pulled on everyone’s craft to produce the best possible picture.

 

Being heavily involved from day one, it was liberating to be part of the creative process and working closely with Ian and W&K to come up with refreshing story ideas was something the team fully embraced. For example, standing in a sandy bunker brainstorming how a gamer cat girl should fall from the sky, or how a privacy cocoon moves – not your average commercial discussions but ones as filmmakers we love to have. If it was a cool idea it usually made it into the commercial. We always tried to push the ideas as far as we could, even up to delivery day we’d be changing things to make them better!”

Credits

Colour
Colour: The Mill
Colourist: Alex Gregory
Production Company
Production Company: Academy Films
Director: Ian Pons Jewell
Producer: Jon Adams
Director of Photography: Mauro Chiarello Ciardo
VFX Production
VFX Production: The Mill
Executive Producer: Alex Fitzgerald
Producer: Dan Crozier
Shoot Supervisor: Adam Droy, Wes, Chris Mortimer
VFX Creative
VFX Creative: The Mill
VFX Supervisor: Adam Droy, Gianluca Di Marco
Adam Droy, Gianluca Di Marco Creative Director: Ross Urien
2D Artist: Declan Andrews, Mohammed Azeem, Prasanna Bhat, Lucas Carracedo, Maheshwaram Chandrashekaran, Badarinath Chinimilli, Adam Maynard, Marko Perendija, Nhat Quang, Kristian Reyes-Cabrera, Jorg Schulz-Gerchow, Greg Spencer, Jyoti Tiwari
3D Artist: Dinesh B, Sriker Balakrishnan, Nayan Bora, Gabrielius Burokas, Vikas C, Carlo Carfora, Laurie Estampes, Vaishali Gholap, Andreas Graichen, Ivor Griffin, Raphael Guez, Oliver Hallas, Sid Harrington-Odedra, Stefan Hoare, Margaux Huneau, Shahid Hussain, Kieran Jordan ,Patrick Keogh, Nishant Kumar, Shashi Kumar Dakoju, Kranti Kumar Rawat,Alberto Lara, Tatjana Ljubimtseva, Gopinath Mani, Subhankar Mazumdar, Asit Midya, Vijay Mohan, Aaron Morris, Lalit Salunke, Anirudh Sharma, Vikas Shinde, Kuldeep Singh, Dhruba Sinha, Sudakshina Sridharan, Akshay Suresh Lanjewar, Biswajit Tarafdar, Paul Tempelman, Somesh Tiwari, Roman Vrbovsky, Dan Yargici, Anish Mohan, Dinesh Reddy, Madhur Pole, Amit Patil
Asset Supervisor: Will Burdett
Matte Painting: Henrik Holmberg, Jobin Jacob, Jiyoung Lee, Can Y. Sanalan, Richard Tilbury
Concept: Arnaud Valette
Motion Graphics: Nawaz Alamgir, Raquel Fernandes, Marco Gifuni
Tracking Lead: Murali Krishna Reddy
Tracking Supervisor: Senthil Murugan Balasundaram
Tracking: Swathi B, Bharat Ediga, Fazal Khan, Raj Kumar N, Ravi Kumar N, Rijo R, Veeru Ramesh, Manoj Ravi, Jadheer T P Karthik V
2D Supervisor: Rakesh Venugopalan
Line Producer: Supreetha Murthy
Production Coordinator: Noan John
Agency
Agency: Wieden+Kennedy London
Producer: James Laughton
Creative Director: Hollie Walker
Creatives: Adam Newby, Will Wells
Account Director: Pat Nally
BTS
Producer: Dan Crozier
VFX Supervisor: Adam Droy
Animation: Maxime Cronier
2D: Kristian Reyes-Cabrera, Charles Dockerill
AFX: Dan Crozier
Editor: Rauri Cantelo

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