Brief

To bring nature into an urban landscape like never before

Approach

Craft tens of thousands of CG apples to travel through streets and evolve into whimsical forms taking care to ensure they remained realistic and tangible while staying true to the abstract, inventive concepts within the narrative.

Impact

A new way to engage with Strongbow apple cider that got people talking on an international level.

Client

Cloudfactory

Brand

Strongbow

Production Company

Sonny London

Director

Fredrik Bond

Capabilities

Design / Animation / Colour

The spot follows Monsieur Plant and Mary Mattingly, real-life concept artists and stars of the campaign, as they live out their dream to take back the city with a stunning outpouring of nature. The success of the visuals relied on the creative efforts on set during the six-day shoot.

The overall apple sequence was technically complex, particularly when it came to creating the larger-than-life “apple cat.” One of the VFX team’s primary challenges was to animate its figure without the CG apples ever intersecting. The Mill’s VFX Supervisor and 3D Lead Artist David Lawson explains, “We created an algorithm where all of the apples moved under the motion of the cat. In order for the looseness and stretching of the skin to work, we had to ensure the apples moved with each other rather than overlapping. Otherwise, we’d be left with apple sauce.”

“When we first got the brief for the ‘apple river,’ we couldn’t find any existing references that reflected that kind of effect, practically or otherwise. That was exciting for us; it provided a creative opportunity.”
Becky Porter, VFX Supervisor and 2D Lead Artist at The Mill

Credits

Agency
Agency Cloud Factory
Producer Lars Fabery de Jonge
Creative Partner Sandrine Huijgen, Jessica Kersten
Account Steven Beukers, Olivia Koning
Production Company
Production Company Sonny London
Director Fredrik Bond
Executive Producer Helen Kenny
Producer Alicia Richards
DOP Hoyte van Hoytema
Art Director Elliott Hostetter
Facility Company Kinema Films Mexico
VFX
VFX The Mill
Executive Producer Leighton Greer
Producer Alex Bader
Production Coordinator Samantha Hernandez
Shoot Supervisor Becky Porter, David Lawson
2D Lead Becky Porter
3D Lead David Lawson
FX Lead Phill Mayer
Asset Lead Chris Goodrich
2D Artists Martin Karlsson, Jeannie Huynh (Remedy), Ben Smith, Daniel Lang, Jason Bergman
3D Artists uan Zavala, Sean Durnan, Shaun Comly, Ziye Liu, Jacob Bergman, Erik Zimmermann, Ahmed Elmatarawi, Berk Hakguder, Charles Storniolo, Ziming Liu , Chase Webb, Robert Chapman, Cory Cosper, Bridget Warrington, Blake Guest, Jason Jansky, Danny Garcia, Michael Lori, Jenna Kind, Alice Panek, Freddy Para, Steven Olson, Samantha Pedregon, Sophie Quagebeur
Matte Painting Rasha Shalaby, Itai Muller
Concept Artist Nathan McKenna, Krystal Sae Eua
Colour
Colourist Adam Scott