Brief

Produce and shoot an ad for Voxi’s ‘I am Endless’ campaign, entirely in isolation.

Approach

Directed by The Mill’s Jocelyn Anquetiil, the project spanned 11 days in total from sign off to delivery. All the briefings, casting, costume, set design, rehearsals and filming were carried out via video call.

Impact

A 30 second, playful spot that highlights the endless abilities available to users with Voxi’s unlimited data, featuring multiple scenes of social media trends taking place in people’s homes during the isolation period and airing on prime-time Saturday night television.

Client

Voxi

Production Company

The Mill

Director

Jocelyn Anquetil, The Mill

Capabilities

Ideation / Direction / Production / Creative Direction

Uniquely, the ad doesn’t utilise any stock footage and was shot using the 4K front and rear cameras on the Samsung S20-series phones as well as using their internal microphones, this allowed for high quality footage but with manageable file sizes.

Our production team assembled a bespoke system whereby the lead actor could stream the live camera feed over a mobile data network which allowed Director Jocelyn to frame the shots and direct them entirely remotely. Having the core creative team on a live conference call allowed the team to set up, shoot & review takes as if they were together on location.  The set-up also utilised Samsung’s ‘Samsung DeX’ system which allowed the editor to transfer and download all the footage with ease.

4K Live streaming from Samsung S20-series phones

Credits

Agency
Producer: Christopher Eeeles
Executive Creative Director: Nicholas Wittenberg
Creatives: Adam Ronan & Adam Calridge
Production Company
Production Company The Mill
Director: Jocelyn Anquetil
Executive Producer: Dougal Meese
Producer: Adam Farley
Production Manager: Lizzie Wafer
1st AD: Chris Kelly
DIT: Alfie Johnson
Art Director: Mikey Hollywood
Costume Designer: Verity May Lane
Colour
Colour The Mill
Colourist: Thomas Mangham
Colour Assist: Dan Levy, Megan Lee
VFX
VFX Production The Mill
Producer: Kirsty Ratcliffe
VFX Creative: The Mill
Finish Artist: Richard Payne
Editorial
Editorial: Hogarth
Editor: Nick Lofting

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