We teamed up with Director Hiro Murai to craft and colour grade this visually unique video based on the sensual movements of Wushu martial arts, with Wushu used to depict the complex relationship between two characters.
Our teams worked in close collaboration with Murai to provide colour grade and create the choreographed fight sequence across buildings, epic smashes through shop windows, and a dramatic final scene where FKA twigs is sliced in half with a samurai sword. Digital matte painting was used throughout to build out and enhance the gritty backdrops. The beautiful film was shot by Director of Photography, Larkin Seiple and graded by The Mill/MPC’s Ricky Gausis who enhanced the final piece and considered at each sequence independently.
‘Sad Day’ has over 1.8 million YouTube views and won many awards including a Silver Clio Music Award for Visual Effects, a Wood D&AD Pencil for Music Videos/Direction and was nominated for 3 UK VMA's for the Best Visual Effects in a Video category, the Best Alternative Video, and Best Cinematography in a Video.
Our VFX team helped define the epic final sequence, including the look of the FKA Twig’s anatomy ‘post-slice’. It was important that the sequence was not bloody or gory; instead, it needed to look beautiful and otherworldly. For her new inner body, we concepted in 2D based on key images from Hiro, we then moved into 3D look development and enhanced the film with a striking colour grade.
This campaign marks a continued collaboration between Gausis and Murai, who have a long-standing relationship, previously teaming up on the renowned ‘This is America’ music video by Childish Gambino, multiple commercials, FX’s Atlanta series and Childish Gambino’s film Guava Island.
“As the video moves through the different set ups, Hiro, Larkin and I were given the opportunity to give each one its own identity. In the first two shots we found a really interesting mixed lighting that gives them their own vibe and then we move into the diner where we leant into a warmer and sweatier grade, using a cooler tone coming from the fluorescent lighting to hold on to some colour separation and prevent it from becoming a wash. ”