Performance Art tasked us with bringing to life a series of films representing Circle’s Crypto-based investment products in a simple uncomplicated manner.
We worked closely with Performance Art and Circle to refine and evolve their product stories to create a sense of ease and optimism. By pairing fluid and kinetic motion with Circle’s beautiful ‘Sundae’ colour palette, we were able to represent each product story to be in direct contrast to the frustration of doing modern-day business in an antiquated financial system. By using playful 3D metaphors, we were able to convey the freedom and possibility that Circle technology provides to its investors.
We developed Circleverse into a welcoming optimistic world that felt unencumbered by friction or legacy systems. An optimistic, positive and inviting environment that conveyed seemingly complex ideas in simple easy to understand terms using playful animation, fun shapes, colours and textures.
“At the core of the project we tasked ourselves with crafting an extension to Circle’s brand guidelines. The brand had never stepped into 3D motion design before, so the first part of R&D was to translate their existing design language into new parameters that became the unifying aesthetic and logic to build upon.”
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