Brief

Performance Art tasked us with bringing to life a series of films representing Circle’s Crypto-based investment products in a simple uncomplicated manner.

Approach

We worked closely with Performance Art and Circle to refine and evolve their product stories to create a sense of ease and optimism. By pairing fluid and kinetic motion with Circle’s beautiful ‘Sundae’ colour palette, we were able represent each product story to be in direct contrast to the frustration of doing modern-day business in an antiquated financial system. By using playful 3D metaphors, we were able convey the freedom and possibility that Circle technology provides to it’s investors.

Impact

We developed Circleverse into a welcoming optimistic world that felt unencumbered by friction or legacy systems. An optimistic, positive and inviting environment that conveyedseemingly complex ideas in simple easy to understand terms using playful animation, fun shapes, colours and textures.

Client

Circle

Brand

Circle

Agency

Performance Art

Production Company

The Mill

Creative Director

Anthony Fieldsend

“At the core of the project we tasked ourselves with crafting an extension to Circle’s brand guidelines. The brand had never stepped into 3D motion design before, so the first part of R&D was to translate their existing design language into new parameters that became the unifying aesthetic and logic to build upon.”
Henry Foreman, Head of Design

Research & Development

Full Credits

The Mill Design
Head of Design: Henry Foreman
Art Director: Anthony Fieldsend
Concept Development: James van den Elshout
Lead Designer: Sam Singleton
Motion Designers: Alex Petrovsky, Andrey Poleshko, Marcos Roberto Savignano Monteiro, Sifagul Keser, Raquel Fernandes, Paul Bloomfield, Kwok LamGlobal
:
Executive Producer, Mill Design: Ian Walker
Senior Producer: Kate Ryan