To create a spot to promote BMW’s Summer On Sales event. Our partners at Goodby Silverstein & Partners wanted summer to be at the forefront of this campaign but, in the midst of a global lockdown, they came to us with the challenge on how to complete such a feat. Since live action shoots were suspended, our solution was to use existing stock footage and innovative CG methods to create an all new film.
Create an edit using their vast global catalogue of previously shot footage, inject it with seasonal stock and then bring it together by overlaying it with computer generated versions of their latest vehicles.
An all new series of innovative seasonal spots for BMW featuring updated 2020 models of their vehicles.
Goodby Silverstein & Partners
Direction / Editorial / VFX
Mill Director Andrew Proctor teamed up with Goodby Silverstein & Partners to deliver a spot for BMW’s summer sales event created entirely from existing running footage, CGI vehicles and stock elements.
Andrew comments “Typically on auto shoots we would have a VFX Supervisor go to set and collect extensive data on lighting, camera lens information, how the car reacts to the specific environment, etc. Since this was all done remotely, that data had to be created from scratch. We utilized our standard toolkit of Maya, Nuke, and Flame throughout this project but it took alot of exceptional artistic talent, traditional VFX knowledge and methods to achieve these shots and make them look believable. This campaign is a great example of what we can do virtually. It’s almost a masterclass of digital craftsmanship and ingenuity!”