In a collaboration between YZY & Gap, Mill Paris were tasked with creating a visual universe that illustrates Ye's faith as part of his Heaven and Hell music video. Ye wanted the film to be treated as a modern piece of art inspired by Gustave Doré and John Martin, and brought together a collection of international artists including multi award-winning French director Arnaud Bresson represented by Division (Laure Salgon and Jules de Chateleux).
Shooting live on the streets of Paris, our teams helped blend live footage with scenes that were built entirely in CG. The film featured figures in black hoodies with opaque masks who encircle Ye and form a hurricane that billows up to Heaven in a manifestation of Ye's lyrics "the angels return to their final abode above the clouds”.
“Heaven & Hell” is part of the acclaimed album “Donda”, with other work already being produced in the studio that will enrich the visual universe of the album. The film and the collaboration with YZY & Gap was widely shared on social media, with more than 14k comments on Ye's Instagram account and 15k on his YouTube channel. In just a few days, the video was published around the world with articles in Portuguese, Estonian, Brazilian, Russian, Japanese, French, and the American media.
YZY & GAP