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Cushelle's Cuddly-Soft Koala

Brief

We joined forces with Publicis London to bring to life Cushelle's cuddly-soft Koala character.

Approach

The animation and VFX wizards within The Mill/MPC harnessed the studio’s first-class proprietary software tool ‘Furtility’ to create Kenny’s beautifully soft fur. Our team of artists increased the photo-real quality of Kenny’s fur and eyes while keeping him in the realms of the character’s unique look and feel.

Impact

This fully CG mascot has been the face of the brand throughout a series of campaigns which highlights the impact and connection that the much-adored Kenny the Koala character has had with audiences. The film has been viewed almost 500,000 times on YouTube.

Client

Cushelle

Agency

Publicis London

Director

Diarmid Harrison-Murray

Credits
Client Team
Cushelle:
Agency
Publicis London:
:
Creative Director: Steve Paskin
Art Director: Luke Edgeley
Copywriter: Andy Mulveny
Production/Post Production Team
The Mill/MPC:
:
Director: Diarmid Harrison-Murray
DOP: Stephen Keith-Roach
Producer, MPC: Johnny Blick
VFX Supervisor (3D): Fabian Frank
VFX Supervisor (2D): Alexander Kulikov
VFX Producer: Tomek Zietkiewicz
Editorial Team
TEN THREE:
Editor: Brendan Jenkins
Sound Team
Grand Central:

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