“Social VR is built on decades of incredible success from massive multiplayer games, and it’s becoming incredibly sophisticated very quickly. Social VR doesn’t necessarily mean using a headset: you can experience it through a web browser or an application on your desktop. It gives you the agency to wander and explore, to find and meet new people and even have dialogues. You are in control. You are not being broadcast to. You are having an experience. ”
Rama Allen, Executive Creative Director at The Mill
The Mill are pushing Virtual Events to a new level, incorporating virtual art galleries, performances, immersive theater and more. HBO approached Mill Experience to develop a virtual activation that celebrated the launch of their hotly anticipated new tentpole series ‘Lovecraft Country’ and had the ability transport fans into the ‘Lovecraft Country’ world, whilst in global isolation. The result was a Social VR Experience like no other: ‘Lovecraft Country: Sanctum’, which consisted of a three-part immersive journey to another dimension. The digital experience made a huge online splash, garnering over 100 press features and 13 million social impressions in the first week alone. You can discover more in our ‘Lovecraft Country: Sanctum’ Case Study & in the teaser above.