EA Sports & Adidas | E-Ball
Brief
Create an action-packed spot for EA Sports that shows the evolution of Adidas footballs throughout time.
Approach
Over the course of ten weeks, the dedicated Mill Design team crafted a series of complex 3D elements — from interstellar landscapes to morphing mutant footballs.
Impact
A high-energy story that plays out across the skies, inspired by NASA space photography, sci-fi movies and psychedelia that resulted in over 700k organic views on social and over 25 million matches played with the ball within FIFA Ultimate Team.
Client
EA Sports
Production Company
The Mill
Director
Raj Davsi
Creative Director
Tom Gent
Capabilities
Design / VFX / Animation / Creative / Colour
“We are continuously looking to blur the lines between traditional football and competitive FIFA. Launching an official match ball for the FIFA Global Series with Adidas was another step towards achieving this. The promotional video produced by The Mill was memorizing, helping to create buzz and desire as much as the product itself. The creative and production team at The Mill not only delivered on the original vision but elevated it even further.”
Credits
Colour
Colour The Mill
Colourist Alex Gregory
VFX Production
VFX Production The Mill
Senior Producer Nicole Duncan
Producer Nitin Kumar Bahl, Utkarsha Shinde
Production Coordinator Judit Jakli
VFX Creative
Director Raj Davsi
Creative Director Tom Dibb
2D Lead Artist Soledad Martin, Laique Quraishi
2D Artist Jyoti Tiwari, Jiten Harkhani, Rahul Roy
3D Supervisor James Allen
3D Lead Ewan Davidson
3D Artist Anish Mohan, Bhavesh Budhkar, Kuldeep Singh Waldia, Guru Prasad, Ramki T, Vaishali Golap
FX Lead Gaurav Mathur
FX Artists Ashwin Arun Bansode, Avani Shukla, Sparsh Kumar, Vudatha Sai Krishna
Finish Artist Richard Payne
Motion Graphics Sam Singleton, Paul Bloomfield
C4D (3D) Design Ewan Davidson, Nikita Shestakov
Client
Brand Name Electronic Arts (EA)
Creative Director Tom Gent
Program Manager Tom Woodhouse
Producer-Editor-Creative Justin Joseph
Production Manager Jen Wing
Comms Lead Matthew Fishwick
Speak to The Mill’s Design Studio