Estée Lauder | Craftmanship
Brief
To create an elegant and dramatic spot that celebrates the wonder and craftsmanship of Estée Lauder’s heavyweight, soft-close, eyeshadow packaging.
Approach
With the spot's main focus being the craft, it felt appropriate to use the precision of 2D technical lines as the starting point. From here the team played with light and shadow to reveal drafting tools, as they scored the screen for the initial product reveal. This concept was built on by introducing abstract shapes that showcased different materials and textures - contributing towards the abstract creation of the product. This was then manipulated with the use of sophisticated repeated patterns and formations.
Impact
A style-driven film executed as an exciting array of rich, elegant, textural, graphic design vignettes.
Client
Estée Lauder
Production Company
The Mill
Director
FILFURY
Capabilities
Creative Production / Design / Animation / VFX
Our Design Studio worked closely with director FILFURY to create a sophisticated and elegant spot directly with the team at Estée Lauder. The brand gave us such great creative freedom during our exploration phase and put full trust in the director’s ideas and the ability of our artists to realise them so effectively.
“The film is style-driven… it’s at the very heart of the execution and celebration. So this called for a killer design team to collaborate with. We had animators and motion designers spread across the globe all working remote. I’m extremely proud of this one, an amazing team effort. ”
Research & Development
Full Credits
Client
Production Company
VFX
Editorial
Speak to The Mill’s Design Studio