To create an elegant and dramatic spot that celebrates the wonder and craftsmanship of Estée Lauder’s heavyweight, soft-close, eyeshadow packaging.


With the spot's main focus being the craft, it felt appropriate to use the precision of 2D technical lines as the starting point. From here the team played with light and shadow to reveal drafting tools, as they scored the screen for the initial product reveal. This concept was built on by introducing abstract shapes that showcased different materials and textures - contributing towards the abstract creation of the product. This was then manipulated with the use of sophisticated repeated patterns and formations.


A style-driven film executed as an exciting array of rich, elegant, textural, graphic design vignettes.


Estée Lauder

Production Company

The Mill




Creative Production / Design / Animation / VFX

Our Design Studio worked closely with director FILFURY to create a sophisticated and elegant spot directly with the team at Estée Lauder. The brand gave us such great creative freedom during our exploration phase and put full trust in the director’s ideas and the ability of our artists to realise them so effectively.

“The film is style-driven… it’s at the very heart of the execution and celebration. So this called for a killer design team to collaborate with. We had animators and motion designers spread across the globe all working remote. I’m extremely proud of this one, an amazing team effort. ”
FILFURY, Director

Research & Development

Full Credits

Client: Esteé Lauder
Producer: Jamie Freedman
Creative Director: Matthew Parr
Production Company
Production Company: The Mill
Director: FILFURY
Executive Producer: Ian Walker
Producer: Tanya Ferguson
2D Lead Artist: Theajo Dharan, Valeria Scalamandre
3D Artist: Oliver Hallas, Andrew Bartholomew
Art Director: Philip Lueck
Designers: Enric Rodriguez, Ewan Davidson, Henry Foreman
Editor: Max Windows