Brief

VCCP and director Alaska turned to MPC to provide VFX and colour grade on easyJet's ‘Hide and Seek’ holiday ad, set to the catchy 1950’s track by Bruno Rosettani and Trip Aurora “Zucchero e Pepe”.

Approach

To honour the easyJet brand, the film had to look and feel visually fresh, playful and full of personality. Shot on digital, MPC's Creative Director of Colour, Matthieu Toullet, provided an organic quality, adding interesting textures into a warm look and feel. The warmth of the imagery was key in generating those all-important holiday feels.

Impact

A vibrant campaign that follows an epic game of Hide and Seek stretching the four corners of Europe and showcasing the amazing hotels and destinations available through easyJet holidays. The film picked up a Wood D&AD Pencil for Colour Grade, a Gold AEAF Award for VFX and a Bronze EPICA Awards for VFX and Post Production.

3
Awards for VFX
5*
From David Reviews
+89K
YouTube views
Client

easyJet

Agency

VCCP

Production Company

Iconoclast

Director

Alaska (Gustavo Moraes and Marco Lafer)

The spot follows an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini.

The campaign aims to inspire customers to book their next European getaway and builds on easyJet’s Imagine campaign which MPC worked on previously.

Full Credits

Colourist
Matthieu Toullet, The Mill/MPC:
Agency Team
VCCP:
Executive Creative Director: Darren Bailes
Creative Director: David Masterman
Art Director: Rob Ellis
Copywriter: Peter Reid
Senior Planner: Alana King
Agency Producer: Olly Calverley
Integrated Producer: Doris Tydeman
Account Team:
Head of Account Management: Gemma Findley
Senior Account Director: Olivia Packshaw
Account Manager: Louis Collin
Media Agency: OMD
Production Team
Iconoclast:
Director: Alaska (Gustavo Moraes and Marco Lafer)
Producer: Luke Plaister
Editing: Final Cut
Post Production Team
The Mill/MPC:
Executive Producer: Louise Unwin
VFX Supervisor: Alex Lovejoy
Comp Team:
Comp Lead: Mithun Alex
Artists: Anand Swain, George Gijo Peter, Karthik S, Rajinikanth R, Saravanan D, Shalwin Shaiju
Prep Team:
Artists: Gandhiraj K, Sangeetha M, Sathish Chellappan
Roto Team:
Artists: Gokulakrishnan M G, Jegadeesan V
DMP Team:
Artists: Neil Miller, Shanmugavel V