VCCP and director Alaska turned to MPC to provide VFX and colour grade on easyJet's ‘Hide and Seek’ holiday ad, set to the catchy 1950’s track by Bruno Rosettani and Trip Aurora “Zucchero e Pepe”.
To honour the easyJet brand, the film had to look and feel visually fresh, playful and full of personality. Shot on digital, MPC's Creative Director of Colour, Matthieu Toullet, provided an organic quality, adding interesting textures into a warm look and feel. The warmth of the imagery was key in generating those all-important holiday feels.
A vibrant campaign that follows an epic game of Hide and Seek stretching the four corners of Europe and showcasing the amazing hotels and destinations available through easyJet holidays. The film picked up a Wood D&AD Pencil for Colour Grade, a Gold AEAF Award for VFX and a Bronze EPICA Awards for VFX and Post Production.
Alaska (Gustavo Moraes and Marco Lafer)
The spot follows an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini.
The campaign aims to inspire customers to book their next European getaway and builds on easyJet’s Imagine campaign which MPC worked on previously.