Develop a Virtual Reality game for Gatorade that is fun, active and demonstrates the damaging effects dehydration can have on athletic performance.
We developed Gatorade’s Beat the Blitz, a free-to-play VR game designed to put your hydration to the test. Guided by a true-to-life sized hologram of former All-Pro quarterback Peyton Manning, the players battle against the effects of dehydration as they dodge blitzers in our high energy throwing skills competition. Together with Peyton, the journey continues inside the human body where we visualize the effects of dehydration on performance on the heart and brain. The game then returns to the field where new high scores are set in a challenge designed to make you sweat. Developed in Unity game engine, Beat the Blitz is one of the first football sims to use a realistic 1:1 arm to ball movement and features a volumetric capture of Peyton, shot at Microsoft’s Holostage.
Beat the Blitz traveled to football camps around the US with Gatorade, educating young players on the importance of hydration and its impact on athletic performance. The experience was awarded several accolades, including an AICP Next Award and Clio Sports Award for Virtual Reality. Beat the Blitz is available on Steam and Oculus Rift stores
VML, OMD New York
Virtual Reality / Direction / Visual Effects