Google | Best Phones Forever
Brief
The Mill Design Studio partnered with Google on their innovative global campaign, titled “Best Phones Forever,” showcasing a distinctive and playful bond of two very recognizable smartphones, the Pixel and iPhone.
Approach
From art direction, design and build of environments, compositing, matte painting and colour The Mill brought together select capabilities to serve as an extension of Google’s in-house team across 5 hero spots.
Impact
The viral series has collectively garnered over 177M+ views on YouTube and engagement exceeding over 3M+ since launching in June 2023 and has formed an ongoing partnership between The Mill and Google Creative Lab.
Client
Google Creative Lab
Director
The Mill Design Studio
Creative Director
Mike Schaeffer
Capabilities
Creative Production / Design
“Partnering with Google Creative Lab on the 'Best Phones Forever' series has been an absolute pleasure for our team at The Mill! Strategically combining the right Mill artists, producers and select capabilities was paramount in collaborating with the talented group at the Creative Lab. The viral Pixel series has been a massive success not only generating a tremendous amount of buzz but also exceeding our client’s KPIs for the campaign.”
“Seeing the response (and over 177m views) to this series has been phenomenal. It’s not every day you get the opportunity to work on such a far-reaching and hilarious campaign! Crafting these stories was a joy for the entire team, in what was a truly delightful collaboration. And we are all excited to see what’s next in store for #BestPhonesForever.”
Credits
Client
Design
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