The Mill Design Studio partnered with Google on their innovative global campaign, titled “Best Phones Forever,” showcasing a distinctive and playful bond of two very recognizable smartphones, the Pixel and iPhone.


From art direction, design and build of environments, compositing, matte painting and colour The Mill brought together select capabilities to serve as an extension of Google’s in-house team across 5 hero spots.


The viral series has collectively garnered over 177M+ views on YouTube and engagement exceeding over 3M+ since launching in June 2023 and has formed an ongoing partnership between The Mill and Google Creative Lab.


Google Creative Lab


The Mill Design Studio

Creative Director

Mike Schaeffer


Creative Production / Design

“Partnering with Google Creative Lab on the 'Best Phones Forever' series has been an absolute pleasure for our team at The Mill! Strategically combining the right Mill artists, producers and select capabilities was paramount in collaborating with the talented group at the Creative Lab. The viral Pixel series has been a massive success not only generating a tremendous amount of buzz but also exceeding our client’s KPIs for the campaign.”
Elise Ford, Business Development Manager
“Seeing the response (and over 177m views) to this series has been phenomenal. It’s not every day you get the opportunity to work on such a far-reaching and hilarious campaign! Crafting these stories was a joy for the entire team, in what was a truly delightful collaboration. And we are all excited to see what’s next in store for #BestPhonesForever.”
Dara Ó Cairbre, Producer


Client: Google Creative Lab
Design: The Mill
Creative Director: Mike Schaeffer
Executive Producer: Katie Tricot
Producer: Dara Ó Cairbre
Business Development Manager: Elise Ford
Assistant Producer: Claire Stiefel
Art DIrector: James Van Den Elshout
Designers: Eddie Livingstone, Chris Szeto, Daniel Whitaker, James Gardner, Alvaro Pastor, Lucas Barbuzzi
Matte Painting: Charles Lee
Finish Artist: Taylor Feld
Colorist: Ashley Woods
Executive Producer, Colour: Alexandra Lubrano
Colour Producer: Kenya Agunloye
Colour Assist: Amonnie Nicolas