Create a powerful spot for the launch of the Huawei ‘Mate 10’ phone that demonstrates functionalities such as the processing speed and camera capabilities
Mill director FILFURY & director Aidan Gibbons joined forces to create this fast paced, compelling spot full of beautifully bold design work to mirror the stylish and dynamic features of Huawei's latest phone model.
The two directors combined their natural creative style. The AI-powered phone is seen to transform into a variety of powerful objects such as a car, a battery and a brain, showing off different aspects of the ‘Mate 10’. Elements of FILFURY’s fascination with taking things apart and creating new forms using deconstructed imagery can be seen alongside Aidan’s acute attention to detail and high level craft in animation storytelling to create this dramatic and captivating spot.
FILFURY, Aidan Gibbons
Design / VFX / Animation / Colour / Creative / Editorial