IBM Quantum 'System Two' & 'Osprey Chip'

Brief

IBM tasked The Mill with creating two short films. The first to showcase the new ‘Quantum System Two’, with its modular and expandable design. The second focused specifically on the IBM ‘Osprey Chip’ to elucidate the chip's position as the building block of the full quantum system.

Approach

In collaboration with IBM creative and engineering, we discussed with IBM the importance of creating an elegant film that showcased some core design principles. Beautiful modularity and interconnection, the use of light and soft reflections, coherence of scale across the hardware and demonstrating active engagement and human interaction. For the 'Osprey Chip’ we crafted a thoughtful, immersive story; through exploded views of machinery that whimsically build themselves into complex yet organised arrangements, we sought to convey both the system's technical sophistication and refined design.

Impact

Our ‘Quantum System Two’ film to the form of a graceful journey that serves as a peek at its complexity and formed a beautiful centre piece for the ‘IBM Quantum Summit 2022 Keynote’. Our ‘Osprey Chip’ film was a first glance at the chip and System Two’s advancements. Both pieces were processed for accessibility on web and social across IBM’s channels.