Brief

The Mill/MPC joined forces with Ogilvy AU and director Tim Bullock at Scoundrel to bring to life ING Australia’s latest brand campaign, featuring a fully CG lion that symbolizes the brand and its people.

Approach

With VFX, CG and color grade by The Mill/MPC, the new brand direction and ‘do your thing’ positioning was led by a TVC which sees the lion from the ING logo come to life, and hang-out with ING customers (in CGI form) as they go about their everyday lives.

Impact

The campaign successfully articulates the bank’s approach to always be there, alongside its customers as they go about doing the things that matter most to them

Client

ING

Agency

Ogilvy AU

Production Company

Scoundrel Films

Director

Tim Bullock

Credits

Client Team
ING:
Agency/Production Team
Oglivy AU:
:
Production: Scoundrel Films
Post Production Team
The Mill/MPC Team:
:
CG Supervisor: Fabian Frank
2D Supervisor: Vanessa Duquesnay
Producer: Jaz Rongokea
Production Manager: Sanchit Soi
VFX Coordinator: Jamie Hughes & Rithika Iyer
Modeller: Silvia Bartoli