Jaguar | Virtual - The Mill

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Brief

Produce an interactive display that showcases Jaguar’s Adaptive Dynamic features and gives users a unique takeaway.

Approach

Working closely with Imagination we created an intelligent real-time jaguar and an interactive AR experience to showcase at auto shows, built with a personalized photo takeaway.

Impact

There were 3000 unique players on the Jaguar stand at the Paris auto show alone. Each visitor received a personalised email and 70% clicked through to their personalised Facebook video, resulting in visitors engaging with Jaguar for an extended period following the show.

Client

Imagination

Brand

Jaguar

Capabilities

Creative Direction / Creative Coding / VFX / Real-Time / Spatial Design / UI & UX

Using machine learning pose recognition the jaguar can perform a series of naturally athletic maneuvers representing the vehicle’s Adaptive Dynamics in response to gestures and movements of the audience.

Participants enjoyed moments of free-play with the jaguar, before being guided through five specific gestures. Each triggered a different sequence of agility from our feline friend.

Touring world-wide at motorshow events, the experience ended with a surprise AR takeaway – a personalized moment that brought the jaguar into the real world – close enough for you to pet!