Jaguar – Virtual

Brief Produce an interactive display that showcases Jaguar’s Adaptive Dynamic features and gives users a unique takeaway. Approach Working closely…
Jaguar "Virtual"
Case Study

Using machine learning pose recognition the jaguar can perform a series of naturally athletic maneuvers representing the vehicle's Adaptive Dynamics in response to gestures and movements of the audience. 

Participants enjoyed moments of free-play with the jaguar, before being guided through five specific gestures. Each triggered a different sequence of agility from our feline friend.

Touring world-wide at motorshow events, the experience ended with a surprise AR takeaway - a personalized moment that brought the jaguar into the real world - close enough for you to pet!

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