Brief

LEGO wanted to celebrate the magic and creativity of a child's imagination during the holiday season, while showcasing their famous blocks designed to help kids and parents transform constructions into different creations using LEGO's System in Play.

Approach

The festive ad 'Holiday' is backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, and The Mill/MPC's award-winning visual effects that transport viewers on a journey of fantastical creatures, LEGO constructed vehicles and cities in an enchanted world that brings people together. Combined with The Mill/MPC's colour grade magic, 'Holiday' explodes with the vibrant imagination true to LEGO's philosophy.

Impact

Within launch week the commercial had been picked as 'Ad of the Day' by The Drum and featured in various media publications.

+40k
Views on YouTube
+286k
Views on Instagram
Featured
In Campaign, AdAge, The Drum & David Reviews
Client

LEGO

Agency

Stink Paris

Director

Traktor

“As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities. Whatever a child’s passion – whether it’s vehicles, animals, superheroes, arts and crafts, or something entirely different – with LEGO Play they can explore and rebuild the world around them while developing skills such as creative resilience, communication and the confidence they need to thrive in it.”
Julia Goldin, Chief Product & Marketing Officer at LEGO Group

Credits

Agency/Production
Directors: TRAKTOR
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Production Company: Stink Paris
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Executive Producer: Vincent Rivier and Helene Segol
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Traktor Producer: Richard Ulfvengren
Client Team
Vice President LEGO Agency: Rasmus Juel Mygind
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Head of Creation: Peter Johnson
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Global Creative Lead: Lucas Reynoso Vizcaino
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Global Creative Team: Leah Mababangloob, Gonzalo Torres, Carlos Ramas, Martin Rathschau, and Lucas Reynoso Vizcaino.
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Sr. Global Communication Partner: Melanie Cumbo
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Global Brand Strategist: Kevin Mercer
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Global Communication Strategist: Ben Campbell
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Global Project Manager: Malene Kallestrup
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Head of Production: Charlie Cooper Henniker
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Senior Lead Producer: Michael Toft Adelholm and Uffe Bryld
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Senior Film production Manager: Mette Søgaard Lorenzen
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Post Production Manager: Lene Williams
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Sr. Content Planner: Kenneth Sanchez
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Brand Global Marketing Development Team: Alero Akuya, Charlotte Lor, Lauren Charman and Victoria McElhinney
The Mill/MPC Team
Post Executive Producer: Anandi Peiris
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Post Producer: Soloman Tiigah
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CG Supervisor: Fabian Frank
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2D Supervisor/Lead Compositor: Kamen Markov