LEGO wanted to celebrate the magic and creativity of a child's imagination during the holiday season, while showcasing their famous blocks designed to help kids and parents transform constructions into different creations using LEGO's System in Play.


The festive ad 'Holiday' is backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, and The Mill/MPC's award-winning visual effects that transport viewers on a journey of fantastical creatures, LEGO constructed vehicles and cities in an enchanted world that brings people together. Combined with The Mill/MPC's colour grade magic, 'Holiday' explodes with the vibrant imagination true to LEGO's philosophy.


Within launch week the commercial had been picked as 'Ad of the Day' by The Drum and featured in various media publications.

Views on YouTube
Views on Instagram
In Campaign, AdAge, The Drum & David Reviews



Stink Paris



“As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities. Whatever a child’s passion – whether it’s vehicles, animals, superheroes, arts and crafts, or something entirely different – with LEGO Play they can explore and rebuild the world around them while developing skills such as creative resilience, communication and the confidence they need to thrive in it.”
Julia Goldin, Chief Product & Marketing Officer at LEGO Group


Directors: TRAKTOR
Production Company: Stink Paris
Executive Producer: Vincent Rivier and Helene Segol
Traktor Producer: Richard Ulfvengren
Client Team
Vice President LEGO Agency: Rasmus Juel Mygind
Head of Creation: Peter Johnson
Global Creative Lead: Lucas Reynoso Vizcaino
Global Creative Team: Leah Mababangloob, Gonzalo Torres, Carlos Ramas, Martin Rathschau, and Lucas Reynoso Vizcaino.
Sr. Global Communication Partner: Melanie Cumbo
Global Brand Strategist: Kevin Mercer
Global Communication Strategist: Ben Campbell
Global Project Manager: Malene Kallestrup
Head of Production: Charlie Cooper Henniker
Senior Lead Producer: Michael Toft Adelholm and Uffe Bryld
Senior Film production Manager: Mette Søgaard Lorenzen
Post Production Manager: Lene Williams
Sr. Content Planner: Kenneth Sanchez
Brand Global Marketing Development Team: Alero Akuya, Charlotte Lor, Lauren Charman and Victoria McElhinney
The Mill/MPC Team
Post Executive Producer: Anandi Peiris
Post Producer: Soloman Tiigah
CG Supervisor: Fabian Frank
2D Supervisor/Lead Compositor: Kamen Markov