Brief

Create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.

Approach

Each film is a beautifully crafted showcase of each model in the GLC range. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.

Impact

The Mill Design Studio collaborated with Director FILFURY working closely with Mercedes in-house agency Antoni. We developed a colour palette for each of the car models and crafted smooth, fluid and graceful cameras that make for satisfying repeat watching experience.

Client

Mercedes

Brand

Mercedes

Agency

Antoni Berlin

Production Company

The Mill

Director

FILFURY

Creative Director

Ross Urien

Capabilities

Creative Production / Design / Animation / VFX

Creative Development

Social Loops & Print

Full Credits

Production
Director: FILFURY
Creative Director: Ross Urien
Executive Producer: Nicole Duncan
Producer: Claire Braithwaite
Producer: Tanya Curnow
Design
Head of Design: Henry Foreman
Art Director: Santi Zoraidez
Motion Designer: Alex Petrovsky
Motion Designer: Ariel Lu
Motion Designer: Christoph Strohfeld
Designer: Eilis Scally
Designer & Retoucher: Miguel Navarro
Motion Designer: Nemanja Ivanovic
Motion Designer: Raquel Fernandes
Motion Designer: Sam Singleton
Designer & Retoucher: Stephen Hart
VFX
CG Generalist: Sergio Xisto
CG Modeling: Debdutta Gayen
CG Modeling: Kanishk Chauhan
CG Modeling: Kiran Prabhu
CG Rigging: Pradeep Katta
CG Matte Painting: Richard Tilbury
CG Modelling: Siva Subramanian
CG Modeling: Sri Lahari Valmikam
2D Lead: Stefan Susemihl
2D Artist: Gustavo Ribeiro
Finishing Artist: Emma King
Finishing Artist: Gavin Marler
Online Artist: Rich Watson
Online Lead: Rich Payne