Mercedes | GLC - The Mill

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The Mill & Co.

Brief

Create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.

Approach

Each film is a beautifully crafted showcase of each model in the GLC range. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.

Impact

The Mill Design Studio collaborated with Director FILFURY working closely with Mercedes in-house agency Antoni. We developed a colour palette for each of the car models and crafted smooth, fluid and graceful cameras that make for satisfying repeat watching experience.