Create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.
Each film is a beautifully crafted showcase of each model in the GLC range. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.
The Mill Design Studio collaborated with Director FILFURY working closely with Mercedes in-house agency Antoni. We developed a colour palette for each of the car models and crafted smooth, fluid and graceful cameras that make for satisfying repeat watching experience.
Mercedes
Mercedes
Antoni Berlin
The Mill
FILFURY
Ross Urien
Creative Production / Design / Animation / VFX
Speak to The Mill’s Design Studio