Create a 100% CGI photo-real monster for


Working closely with the team at KBS, our artists aimed to create a character that interpreted a heightened level of realism in it’s movements and interactions.


A multi award winning character that has become’s iconic mascot.




Production Company



Matthijs van Heijningen



We started out by exploring several ideas for character development.The teams aim was to make our monster look like a living creature without veering too far from the original prints presented by KBS. The result, a unique photo real purple monster.

Everything down to the way the character moved, interacted and looked was decided upon in the initial phases of character development. During this process, the CG team worked in conjunction with our animators and modelers to ensure a cohesive look for the monster.

Senior Lead Animator John Wilson comments “Character development then followed with animation tests including variations in walking and climbing cycles to discover how the monster moves. Facial animation was done that would then be passed on to see how it would read when covered with hair.”

Our CG team built a full muscle system under the monster’s fur in order to simulate the weight in his body whilst moving.

3D artist Ren Hsien Hsu explains “To bring our Monster into the real world, we built a fully functional muscle system alongside the FX team to drive the skin and the shape of the body. This muscle system allowed our team of animators to be much more flexible with the movement of the skin and musculature of the monster. The monsters skin, skeleton, and muscle meshes were then used to drive a series of simulations that a basic skeletal rig often will overlook such as skin sliding, jiggle and volume preservation.”

It was then up to the texturing team to meticulously craft each wrinkle, pore and hair, which were carefully simulated to interact with monster’s surroundings, from lighting to wind changes.

In addition to the monster, the spot features several fully CGI environments, including streets, alleyways and office spaces, which are seamlessly integrated with live action shots captured in Toronto and augmented to mirror the streets of New York with matte paintings and digital assets.


Agency KBS
Global Chief Creative Officer Patrick Scissons
Executive Creative Director Michele Kunken
Creative Director / Copywriter Mike Abell
Creative Director / Art Director Kevin Gentile
Executive Producer Karen McKibben
Assistant Producer Isabelle Vrod
Head of Business Leadership Jon Schwartz
Business Director Elizabeth Asselin
Editorial Work
Editor Jono Griffith
Assistant Editors Nayim Saati and Theo Mercado
Executive Producer Erica Thompson
Senior Producer Sari Resnick
Production Company
Production Company MJZ
Director Matthijs van Heijningen
Executive Producer Eriks Krumins
Producer Donald Taylor
Colour MPC
Colour Producer Rebecca Boorsma
Colourist Mark Gethin
VFX & Design
VFX & Design The Mill
Executive Producer Melanie Wickham
Senior Producers Clairellen Wallin, Anastasia von Rahl
Production Coordinators Zack Franciose, Jalisa House
VFX/Shoot Supervisor Ruben Vandebroek
2D Lead Artist / Shoot Supervisor Kyle Cody
3D Lead Artists Ruben Vandebroek, Kevin Ives
2D Artists Kshitij Khanna, Molly Intersimone, Dae Yoon Kang, Yoon-sun Bae, Rachel Moon, Dhruv Shankar, Taner Besen, Rob Meade, Sung Eun Moon
3D Artists Adam Dewhirst, Todd Akita, Nick Couret, Jackie Liao, John Wilson, Emily Meger, Jeff Lopez, Seon Crawford, Arman Matin, Ren Hsien-Hsu, Lauren Shields, Tyler Heckman, Sewang Kim, Jonathan McCoy, Incheol Jeong, Justin Hammond, Anna Cardillo, Jimmy Gass, Constance Bensen, Hannah Lee, Krystal Sae Eua, Jeffrey Lee, Blake Guest, Tom Graham, Juan Zavala, Nole Murphy, Ziming Liu, Sivasubramanian, Vitaal Kuntla, Leela Shanker, Sendil Kumar J, Karthik Viswanathan, Murali Krishna Reddy, Muthyala Krishnaiah, Gokul Navaneethan, Sathyaraj A, Karthick Karuppaswamy, Sandeep Patil, Mehrose, Jai KIshan, Tarun Kumar, Chaitali Shah, Nijesh, Giri Prasath S
Matte Painting Cedric Menard, Charles Lee