Electronic Arts – Rocket Arena – Official Launch Trailer

Welcome to a world where the rules are written in rocket fuel! The Mill teamed up with Electronic Arts and…
Electronic Arts "Rocket Arena"
Case Study

Welcome to a world where the rules are written in rocket fuel! The Mill teamed up with Electronic Arts and developers Final Strike Games on an explosive launch trailer for the all new multiplayer game, Rocket Arena, directed by David Lawson.  

Ramping up for the all new 3v3 shooter, Electronic Arts and The Mill worked closely to develop a unique concept: combine the rocket filled world with the real one. In this part live-action, part animated film our main character and hero, Rev, discovers the world of propulsion just outside her window.  

In the minute-long cinematic trailer, Rev stumbles through her morning routine with the help of a few unsuspecting jet powered friends. From Rev’s slippers, jewelry box, and even her morning cup of joe we see the world of Rocket Arena slowly materialize until it’s grand reveal. From Rev’s front porch, actual game footage elements were implemented into the final unveiling of Boom City. 

Behind the Scenes

Credits
Credits

Production Company: The Mill
Client: Electronic Arts

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