Sony | Pinball
Brief
The team was tasked with crafting a film that illustrated the various first-of-their-kind visual and sound tech specs of the impressive Sony 4K BRAVIA OLED TV.
Approach
Mill Director, Robert Sethi, drew inspiration from the aesthetics of carnivals and the first Television set unveiling in Queens at the New York World Fair in 1939. The film was finished in Nuke and graded in-house.
Impact
A fully-CG fantastical world of pinball was created entirely in C4D, with the client requiring a unique and highly complex 4K 60 frame-per-second HDR deliverables.
Client
Amana inc.
Brand
Sony
Production Company
Toboggan Inc.
Director
Robert Sethi, The Mill
Capabilities
Direction / Design / Animation / Colour
“This was a super exciting project for an incredible product and brand. It was a small team and a seamless creative collaboration. The key was to create a flow that you could watch multiple times and access at any starting point, the narrative was key, it had to be entertaining but not restrict the ability to dip in and out at any moment”
Credits
Agency
Agency Amana inc
Creative Producer Tomohiko Kamiyama
Creative Director Kotaro Ueda
Technical Supervisor Tomotaro Ishikawa
Production Company
Production Company Toboggan Inc.
Executive Producers Kaz Shinagawa & Keita Yamamura
Producer Kishin Oyama
VFX Production
VFX Production The Mill
Executive Producer Elizabeth Newman
Senior Producer Brittany Gauran
Production Coordinator James Morse
Editorial
Editorial The Mill
Editors Victor Jory, David Nitzsche
Edit Assist Ryan Burbank
VFX Creative
VFX Creative The Mill
Executive Creative Director Robert Sethi
Art Director Sasha Vinogradova
Lead Designer Maxim Goudin
Lead Animators Tim Devlin & Justin Demetrician
Animation Anastasia Skrebneva, Eugene Gauran
3D Modeler Chris Goodrich
2D Lead Artist Patrick Heinen
Storyboard Artist Vince Lee
Scriptwriter Bobby Lewis
Colour
Colour The Mill
Colourist Gregory Reese
Executive Producer, Colour Linda Jackson
Colour Producer Diane Valera
Production Coordinator, Colour Jessica Amburgey
Colour Assist Zack Wilpon, Logan Highlen, Gemma Parr
Sound Design & Mix
Audio Post Production One Thousand Birds
Sound Designer & Mixer Andres Velasquez
Audio Post Producer Shelby Sandlin
Composer
Original Score Composer Wlad Marhulets
Speak to The Mill’s Design Studio
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