Craft an elevated presentation using virtual production techniques in combination with interactive AR and illustrative animated content for Verizon’s keynote presentation at the 2021 Consumer Electronics Show on the future of 5G connectivity.
There were two tracks that needed to flow seamlessly together: the design aspect and logistical task of filming a presentation for broadcast. Inspired by the hope of 5G and uninhibited connection, we made the visualization of data organic and harmonious through the core concept and design, depicting a fluid relationship of how we interact with data. The presentation was filmed on a Fuse LED stage and brought together by a global collaboration of artists, producers, and technologists. There was an immense journey of our involvement from concept to completion. Overall, the finished product needed to be futuristic and artful.
An hour-long mixed reality address, delivered by Verizon CEO Hans Vestberg, showcasing how 5G is supercharging innovations across various industries such as theater, sports and more. The event was simultaneously broadcast on CES digital venue, CES 2021 Twitter Live Event hub, Facebook, LinkedIn and Youtube, totaling over 265k views.
Verizon
The Mill
Carl Addy
Real-time / Experiential / Virtual Events / AR / Design