[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"navigation":3,"globals":51,"work-lancome-cuddle-blur":63},{"header":4,"footer":28,"footerLegal":33,"footerExternal":43},[5,16,19,22,25],{"title":6,"url":7,"newTab":8,"children":9},"Services","",false,[10,13],{"title":11,"url":12,"newTab":8},"Brand & Content","\u002Fservices\u002Fbrand-content",{"title":14,"url":15,"newTab":8},"Film & Series","\u002Fservices\u002Ffilm-series",{"title":17,"url":18,"newTab":8},"Work","\u002Fwork",{"title":20,"url":21,"newTab":8},"News","\u002Fnews",{"title":23,"url":24,"newTab":8},"About","\u002Fabout-us",{"title":26,"url":27,"newTab":8},"Contact","\u002Fcontact",[29,30,31,32],{"title":17,"url":18,"newTab":8},{"title":20,"url":21,"newTab":8},{"title":23,"url":24,"newTab":8},{"title":26,"url":27,"newTab":8},[34,37,40],{"title":35,"url":36,"newTab":8},"Legal","\u002Flegal",{"title":38,"url":39,"newTab":8},"Careers ","mailto:jobs@themill.com",{"title":41,"url":42,"newTab":8},"Tax Rebate","\u002Ftax-incentive",[44,48],{"title":45,"url":46,"newTab":47},"About TransPerfect","https:\u002F\u002Ftransperfect.com",true,{"title":49,"url":50,"newTab":47},"Alice Vision x Meshroom","https:\u002F\u002Fmeshroom.org\u002F",{"footer_headline":52,"footer_cta_label":53,"footer_cta_url":27,"social_linkedin":54,"social_x":55,"social_facebook":56,"social_instagram":57,"social_youtube":58,"gtm_id":59,"ga4_id":60,"cookie_yes_id":61,"default_og_image":62},"Your next project starts here. ","Get in touch","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fthe-mill\u002F","https:\u002F\u002Fx.com\u002Fmill__channel","https:\u002F\u002Fwww.facebook.com\u002FMillChannel","https:\u002F\u002Fwww.instagram.com\u002Fmillchannel\u002F","https:\u002F\u002Fwww.youtube.com\u002F@millchannel","GTM-TSWX446J","G-7PY5RT62KG","cce038de85a93758209b9673538157f2","9c5b9101-e481-40b8-8798-2d2ee6c431b6",{"id":64,"status":65,"title":66,"slug":67,"description":68,"client":69,"category":70,"sort":70,"user_created":71,"date_created":72,"user_updated":71,"date_updated":73,"featured_image":74,"body_headline":70,"hover_video":75,"hero_image":76,"hero_video":77,"seo":78,"body_summary":70,"blocks":86,"sector":124},"4e0562a8-0325-4a0d-a29e-6ceda2da3147","published","Lancôme 'Cuddle Blur'","lancome-cuddle-blur","\u003Ch3 class=\"isSelectedEnd\">The Mill continues its long-standing creative partnership with Lancôme and Publicis Luxe with the launch of CuddleBlur, starring global artist Olivia Rodrigo.\u003C\u002Fh3>\n\u003Cp class=\"isSelectedEnd\">A celebration of softness, confidence and modern beauty, the campaign brings Lancôme’s latest innovation to life through a carefully crafted visual world where texture, emotion and elegance meet. From the tactile quality of the product to the effortless confidence of its ambassador, every detail was designed to reflect the sensorial experience at the heart of CuddleBlur.\u003C\u002Fp>\n\u003Cp class=\"isSelectedEnd\">\u003Cimg src=\"https:\u002F\u002Fthemill-cms.onrender.com\u002Fassets\u002Fb1940b75-7edb-4cbb-a9a4-21aaa137b38e.jpg?width=1200&format=webp&quality=80\" alt=\"Lip Idole Cuddleblur\">\u003C\u002Fp>\n\u003Cp class=\"isSelectedEnd\">Working closely with Publicis Luxe, The Mill brought its craft and creative expertise to the campaign, helping translate Lancôme’s vision into a refined and immersive beauty film. This latest collaboration continues a creative relationship built over more than a decade, with The Mill contributing to some of Lancôme’s most recognisable campaigns.\u003C\u002Fp>\n\u003Cp class=\"isSelectedEnd\">Over the years, The Mill has partnered with Lancôme across a range of iconic beauty stories, including the poetic world of La Vie Est Belle, the cinematic universe of Trésor and La Nuit Trésor, the expressive Star Eyes Hypnôse campaign featuring Betty Boop, and more recent launches such as Idôle and the iconic rose-themed Express Train film.\u003C\u002Fp>\n\u003Cp class=\"isSelectedEnd\">Each project has been an opportunity to explore new ways of storytelling; blending artistry, innovation and attention to detail to elevate Lancôme’s unique vision of beauty.\u003C\u002Fp>\n\u003Cp>For CuddleBlur, The Mill is proud to continue this journey alongside Lancôme, Publicis Luxe, Birth LX and all the talented teams who brought this campaign to life.\u003C\u002Fp>","Publicis Luxe",null,"dbe93a69-3db5-41ae-910d-940d02c562d8","2026-07-08T13:37:54.497Z","2026-07-08T13:48:48.014Z","5f4adc8a-1842-4ef6-b3c7-96307b964ae8","507fee9a-1cda-4400-9d9c-44f2192fe33e","b2b6d72b-6ec3-477e-8618-f66b3bc03469","https:\u002F\u002Fyoutu.be\u002FSeKL30BHcFQ",{"title":79,"meta_description":80,"focus_keyphrase":7,"og_image":81,"sitemap":82,"no_index":8,"no_follow":8,"additional_fields":85},"The Mill | Lancôme 'Cuddle Blur'","The Mill continues its long-standing creative partnership with Lancôme and Publicis Luxe with the launch of CuddleBlur, starring global artist Olivia Rodrigo.","5f4adc8a-1842-4ef6-b3c7-96307b964ae8.jpg",{"priority":83,"change_frequency":84},"0.5","weekly",{},[87],{"id":88,"work_id":64,"collection":89,"sort":90,"item":91},"3d7e49e2-0b3e-428f-94aa-261168ccb9e6","block__accordion",1,{"id":92,"title":93,"summary_visible_lines":90,"items":94},"2a08d26f-ca88-4e07-af02-89da030e055f","Credits",[95,99,104,109,114,119],{"id":96,"sort":90,"title":97,"summary":70,"content":98,"accordion_id":92},"c036a09b-d58b-45d0-b2f2-1bf3a189e823","Agency","\u003Cp>Agency: PUBLICIS LUXE\u003C\u002Fp>\n\u003Cp>Agency TV Producer: Sanae Belkouri\u003C\u002Fp>\n\u003Cp>Creative Directors: David Soussan, Marie-Eve Schoettl\u003C\u002Fp>\n\u003Cp>Creatives: Sandra Friess, Capucine De Goeje, Margot Depay, Solveig Esper\u003C\u002Fp>\n\u003Cp>Copywriter: Julia Reiss\u003C\u002Fp>\n\u003Cp>Account Directors: Audrey Ngadi, Sharonne Rakkah, Paloma Demidoff, Kelly Ung\u003C\u002Fp>",{"id":100,"sort":101,"title":102,"summary":70,"content":103,"accordion_id":92},"2a00a442-81f7-4722-bf12-a43af58fd96a",2,"Production & Editing","\u003Cp>Production Company: BIRTH LX\u003C\u002Fp>\n\u003Cp>Executive Producer: Yohan Ungar\u003C\u002Fp>\n\u003Cp>Director: Carlijn Jacobs\u003C\u002Fp>\n\u003Cp>Director of Photography: Nicolai Niermann\u003C\u002Fp>\n\u003Cp>Editor: Flora Jacquot, Mathilde Genin\u003C\u002Fp>",{"id":105,"sort":106,"title":107,"summary":70,"content":108,"accordion_id":92},"8bb358c9-689d-44b7-a277-0240d1a3e721",3,"VFX Supervision","\u003Cp>Executive Producer: Cédric Négrel\u003C\u002Fp>\n\u003Cp>VFX Producer: Camille Sermet\u003C\u002Fp>\n\u003Cp>VFX Coordinators: Mathilde Cohen-Selmon, Milan Vicet\u003C\u002Fp>\n\u003Cp>VFX Supervisor: Mathieu Caulet\u003C\u002Fp>",{"id":110,"sort":111,"title":112,"summary":70,"content":113,"accordion_id":92},"553c2430-24dd-40bc-9171-7a3a296a164f",4,"VFX & Design","\u003Cp>Lighting: Ryan Bardoul\u003C\u002Fp>\n\u003Cp>2D Compositing: Michael Gouron\u003C\u002Fp>\n\u003Cp>Flame: Mathieu Caulet, Sebastien Kremer\u003C\u002Fp>\n\u003Cp>After Effects: Sylvie Pham, Jean-Yves Parent, Patrick Bennar, Agathe Sayegh, Ilyas Lounes\u003C\u002Fp>",{"id":115,"sort":116,"title":117,"summary":70,"content":118,"accordion_id":92},"e88df9a2-384c-49c7-aafd-37a1f554408c",5,"Colour","\u003Cp>Grading: The Mill\u003C\u002Fp>\n\u003Cp>Colourists: Robin Risser, Violette Madrid\u003C\u002Fp>\n\u003Cp>Colour Assistants: Violette Madrid, Yoann Masson\u003C\u002Fp>",{"id":120,"sort":121,"title":122,"summary":70,"content":123,"accordion_id":92},"d779218d-aca4-4b9e-b535-fb5d2d890b34",6,"Support","\u003Cp>Planning: Annabel Akerboom, Sophie Mailho, Isabelle Renaud, Sophie Ploye\u003C\u002Fp>\n\u003Cp>In & Out, Datalab: Michael Chao, David Vertueux\u003C\u002Fp>\n\u003Cp>Edit Assistants: Pauline Royo, Felix Fléchet, Justine Chambert, Julie Rigaud, Antoine Zimer, Chloé Charrier\u003C\u002Fp>",{"id":90,"title":11,"slug":125},"brand-content"]