[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"navigation":3,"work-nike-joyride":52,"globals":103},{"header":4,"footer":28,"footerLegal":34,"footerExternal":44},[5,16,19,22,25],{"title":6,"url":7,"newTab":8,"children":9},"Services","",false,[10,13],{"title":11,"url":12,"newTab":8},"Brand & Content","\u002Fservices\u002Fbrand-content",{"title":14,"url":15,"newTab":8},"Film & Series","\u002Fservices\u002Ffilm-series",{"title":17,"url":18,"newTab":8},"Work","\u002Fwork",{"title":20,"url":21,"newTab":8},"News","\u002Fnews",{"title":23,"url":24,"newTab":8},"About Us","\u002Fabout-us",{"title":26,"url":27,"newTab":8},"Contact","\u002Fcontact",[29,30,31,33],{"title":17,"url":18,"newTab":8},{"title":20,"url":21,"newTab":8},{"title":32,"url":24,"newTab":8},"About",{"title":26,"url":27,"newTab":8},[35,38,41],{"title":36,"url":37,"newTab":8},"Legal","\u002Flegal",{"title":39,"url":40,"newTab":8},"Careers ","mailto:jobs@themill.com",{"title":42,"url":43,"newTab":8},"Tax Rebate","\u002Ftax-incentive",[45,49],{"title":46,"url":47,"newTab":48},"About TransPerfect","https:\u002F\u002Ftransperfect.com",true,{"title":50,"url":51,"newTab":48},"Alice Vision x Meshroom","https:\u002F\u002Fmeshroom.org\u002F",{"id":53,"status":54,"title":55,"slug":56,"description":57,"client":58,"category":57,"sort":57,"user_created":59,"date_created":60,"user_updated":59,"date_updated":61,"featured_image":62,"body_headline":57,"hover_video":63,"hero_image":57,"hero_video":64,"seo":65,"body_summary":57,"blocks":72,"sector":101},"2e8347ea-be47-42ae-8b82-18df62857a30","published","Nike 'Joyride'","nike-joyride",null,"Nike","4fc39a0b-2f9e-4e7b-b70c-973a508ddcb9","2024-01-21T13:38:00.000Z","2026-08-21T14:30:16.364Z","dd889acb-2423-43c4-a210-8bd3e30ff4dd","9b416e1b-6425-4cfd-99d8-2341e6c9b773","https:\u002F\u002Ftv.transperfect.com\u002Fpublic\u002F24404274-84b0-4357-85ad-6f67825c67e4\u002Fembed\u002F9be843dd-f598-4dbf-94ec-a11d928c5ead",{"title":66,"meta_description":67,"focus_keyphrase":7,"og_image":7,"sitemap":68,"no_index":8,"no_follow":8,"additional_fields":71},"Nike Joyride | The Mill","An immersive Nike ball pit installation at NYC Flagship, letting visitors experience the new Joyride Flyknit trainers.",{"priority":69,"change_frequency":70},"0.5","weekly",{},[73,80],{"id":74,"work_id":53,"collection":75,"sort":76,"item":77},"343857c5-bed6-4c69-bb48-60ec678d2441","block__text",1,{"id":78,"status":54,"sort":57,"content":79},"5faee86e-ba98-4258-aee0-cea46f89bdda","\u003Cp>\u003Cstrong>Brief\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Create an immersive playground within the Nike House Of Innovation, located at the Nike NYC Flagship store, that gives visitors a first-hand experience of the newest Nike product addition; Joyride Flyknit running trainers.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Approach\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>We set out to inspire hysterical laughter and fun with this project, whilst demonstrating the performance capabilities of Nike’s new range, the Joyride Flyknit; enter an industrialized Wonka-esque digital ball pit with high impact collaborative games inspired by childhood play and agility ladders for up to three simultaneous users.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Impact\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>The result was an unforgettable brand experience that was played by thousands of users in the Nike store, promoting sales of Joyride shoes. 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