What piece of Mill work do you see as the most pioneering & why?
I would have to say Mill Mascot is one of the most pioneering works The Mill has produced. It brings a whole new dimension to animation, as it gives life to characters and allows audiences to interact with them in real-time. It has already helped produce a ton of inspiring projects and opens the door to continue to create remarkable and unique experiences in the future.
What will be the most defining change in the creative industry over the next 10 years?
The most defining change in the creative industry will be how we adapt to the times. As we all have learned in 2020, it is important to adapt and change. Just because we have always done things one way does not mean they will be the right way down the line. Technologies are changing, the expectations and needs of clients are changing, so the most important thing we can do is to remain up to date and keep creating pioneering work.
Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.
You can follow Pablo on Instagram @pablomaras.